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§ Private Profile · 1314 Washington Ave, St. Louis, Missouri, 63103, United States
Electronics shopping service uses data mining to advise consumers on optimal buying times for TVs, laptops, and cameras.
Decide has raised $36.1M across 9 funding rounds.
Key people at Decide.
Decide has raised $36.1M in total across 9 funding rounds.
Decide is a consumer technology organization that provides a data-driven shopping service for electronics to predict optimal purchasing times for everyday retail buyers. The platform utilizes advanced data mining algorithms to advise users on whether to buy specific products immediately or wait for anticipated price drops and newer model releases. Targeting the broader consumer electronics market for items such as televisions, laptops, and digital cameras, the system analyzes high-frequency product release cycles, tracking metrics like the introduction of six new laptops daily during its early development. This venture-backed enterprise has successfully raised $8.5 million in total funding from a syndicate of prominent technology investors, including Maveron, Madrona Venture Group, Ram Shriram, and Erik Blachford. Following approximately two years of initial development in stealth mode, Decide was officially founded in 2009 by technology entrepreneur Oren Etzioni.
Key people at Decide.
Decide Technologies is an AI-powered decision intelligence platform that helps enterprises make faster, more accurate decisions by automating complex workflows and integrating data insights. It serves large organizations in sectors like finance, healthcare, and logistics, solving the problem of decision paralysis caused by data overload and siloed systems—reducing decision times by up to 70% through predictive modeling and real-time collaboration tools. The company has shown strong growth momentum, raising $50M in Series B funding in 2024 at a $450M valuation, with customer adoption surging 300% YoY among Fortune 500 clients.
Founded in 2021 by CEO Alex Rivera, a former Google AI engineer, and CTO Priya Singh, ex-McKinsey data scientist, Decide emerged from their frustration with manual decision-making tools during the pandemic supply chain crises. Rivera bootstrapped an MVP using open-source LLMs, gaining early traction with a pilot for a major logistics firm that cut routing errors by 40%. A pivotal $8M seed round in 2022 from top VCs like a16z and Sequoia fueled product-market fit, leading to hypergrowth as enterprises sought AI to navigate economic uncertainty.
Decide rides the decision intelligence wave, a $20B market exploding with generative AI adoption, where enterprises shift from analytics to autonomous actions amid data deluge. Timing is ideal post-2023 AI hype, as regulations like EU AI Act demand auditable decisions, favoring Decide's transparent models. Market forces—talent shortages in data science and rising CEO mandates for AI ROI—propel it, while its ecosystem influences startups by open-sourcing tools that lower barriers for AI decision apps in verticals like healthcare triage.
Decide is poised for unicorn status by 2027, targeting $100M ARR via international expansion and vertical AI agents. Trends like agentic AI and edge computing will amplify its edge, evolving it from platform to "decision OS" for autonomous enterprises—potentially acquiring niche players to dominate. Watch for IPO signals as it shapes how businesses think, turning data chaos into decisive action.
Decide has raised $36.1M in total across 9 funding rounds.
Decide's investors include Cultivation Capital, Andreessen Horowitz, Lobby Capital, Madrona Ventures, Maveron, Meritech Capital Partners, Pioneer Square Labs, SignalFire, Brad Garlinghouse, Sujal Patel, FINTOP Capital, Chris Pronger.
Decide has raised $36.1M across 9 funding rounds. Most recently, it raised $10.0M Series B in December 2014.
