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Easyrewardz Software Services is a Gurgaon, India-based software company that provides a cloud-based customer relationship management and loyalty platform for the retail and financial services sectors. The company's flagship product, Zence, enables omnichannel customer data management and end-to-end lifecycle strategies for a portfolio of over 180 enterprise brands. Operating on a software-as-a-service business model, the firm previously reported an annual recurring revenue of $4 million in 2019 and recently secured an additional $4 million in funding in December 2024 to fuel its global expansion across the Middle East and Asia-Pacific regions. This recent capital injection was led by Prachetas New India Growth Fund, with participation from Ashish Kacholia and IIFL Fintech Fund, building upon a prior strategic investment from Flipkart. Easyrewardz Software Services was founded in 2011 by Soumya Chatterjee, Tejas Kadakia, Angad Singh, and Sapan Kadakia.
Easyrewardz Software Services has raised $6.0M across 2 funding rounds.
Easyrewardz Software Services has raised $6.0M in total across 2 funding rounds.
Easyrewardz Software Services has raised $6.0M in total across 2 funding rounds.
Easyrewardz Software Services's investors include Flipkart, Ashesh Shah, Akash Gajwani, Amit Agarwal, Ankit Kankariya, Jagidsh Gothi, Jitendra Gupta, Nitin Bardia, Vikas Kapoor, Vinay Chatlani, Venture Catalysts.
Easyrewardz Software Services has raised $6.0M across 2 funding rounds. Most recently, it raised $4.0M Other Equity in November 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 20, 2019 | $4M Venture Round | Flipkart | — | Announced |
| Nov 14, 2017 | $2M Series A | Ashesh Shah | Akash Gajwani, Amit Agarwal, Ankit Kankariya, Jagidsh Gothi, Jitendra Gupta, Nitin Bardia, Vikas Kapoor, Vinay Chatlani, Venture Catalysts | Announced |
