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§ Private Profile · San Francisco, CA, USA
E-commerce carbon offsetting platform enabling online retailers to provide carbon-neutral checkout for shoppers, funding vetted offset projects.
Based in San Francisco, California, EcoCart is a B2B2C software platform that integrates with e-commerce retailers to automatically calculate emissions and allow shoppers to offset the carbon footprint of their online orders at checkout. To support this growth, the enterprise has secured $14.15 million in Series A financing, following an initial $3 million seed round, and subsequently expanded its internal workforce from five to over 30 employees. Operating through a browser plugin and direct merchant integrations, the service facilitates carbon-neutral checkout options that have offset more than 4 million pounds of carbon dioxide and saved approximately 130,000 trees. The platform currently serves a network of over 2,000 merchant brands, providing sustainability infrastructure for recognizable consumer companies such as Siete Foods, Supergoop!, and Bird. EcoCart was founded in 2019 by Dane Baker and Peter Twomey.
EcoCart has raised $18.0M across 2 funding rounds.
EcoCart has raised $18.0M in total across 2 funding rounds.
EcoCart has raised $18.0M across 2 funding rounds. Most recently, it raised $15.0M Series A in October 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2022 | $15M Series A | — | 500 Global, Base10 (Base10 Partners), Rexhep Dollaku, Base10 Partners, Bedrock Capital, Convective Capital, Data Tech Fund, Felicis Ventures, Fifth Wall, Mantis VC, Alex Kayyal, BEN Jabbawy, Bryan Meehan, Jamie Sutton, Nikila Srinivasan, Sree Sreedhararaj, Capital ONE Ventures, RyderVentures, SuperAngel.Fund, SVB Capital | Announced |
| Apr 1, 2021 | $3M Seed | Chris Zeoli | Accel, Alpha Capital Acquisition Company, Convective Capital, Data Tech Fund, Elevar Equity, FJ Labs, H.I.G. Capital, Ignia Partners, Insight Partners, Kaszek Ventures, Khosla Ventures, Mindset Ventures, Newtopia VC, Ribbit Capital, Bradley Horowitz, Charlie Songhurst, Liam Casey, Nicolas Berggruen, Stuart Coulson, Wences Casares, BEN Jabbawy, Carly Strife, Jamie Sutton, Kyle Hency, Rich Gardner | Announced |
EcoCart has raised $18.0M in total across 2 funding rounds.
EcoCart's investors include 500 Global, Base10 (Base10 Partners), Rexhep Dollaku, Base10 Partners, Bedrock Capital, Convective Capital, Data Tech Fund, Felicis Ventures, Fifth Wall, Mantis VC, Alex Kayyal, Ben Jabbawy.
EcoCart is a sustainability technology company that builds an end-to-end platform for e-commerce brands to offer carbon-neutral orders, returns, shipping protection, and climate contributions at checkout.[1][3][4] It serves online retailers like Walmart, Enfamil, and Zegna, solving the problem of high carbon emissions from e-commerce shipping and packaging by using a proprietary algorithm to calculate order footprints based on factors like distance, weight, and product type, then enabling one-click offsets via certified projects.[1][4][9] The platform boosts brand loyalty, repeat purchases (up to 20%), and margins while making sustainability accessible, with over 2,000 brands integrated and strong growth from zero to scale in under four years.[2][3][4]
EcoCart was founded by Dane and his team after they sold a prior rental marketplace venture, pivoting to sustainability with the mission: "to make the fight against climate change easy, affordable, and accessible so that everyone can do their part."[2][3] This idea emerged from recognizing e-commerce's environmental toll amid rising online shopping, especially during COVID-19, leading to a Shopify-focused API that quickly expanded.[2][5] Early traction was rapid, growing to over 2,000 brands in under four years, backed by top VCs and executives from Facebook, Affirm, Klaviyo, plus founders of Chubbies, Blue Bottle Coffee, BarkBox, and Felix Gray.[2][3]
EcoCart rides the sustainable e-commerce trend, where consumers demand green practices amid climate urgency and e-commerce's explosive growth (exacerbated by COVID).[2][5] Timing is ideal as regulations tighten on emissions, brands face Scope 3 pressures, and tools like Shopify dominate—EcoCart positions itself as the "sustainability layer" in the stack, enabling ubiquity like payment gateways.[2][4] Market forces favoring it include rising ESG investing, shopper preference for offsets (boosting loyalty 20%), and expansion beyond Shopify to broader APIs.[2][4][5] It influences the ecosystem by normalizing carbon-neutral checkouts, helping 10,000+ stores communicate impact, and proving commerce as a "force for good."[1][2]
EcoCart is poised to become standard in e-commerce checkouts within five years, expanding its API ecosystem-wide while adding features like deeper LCA and global offsets.[2][5] Trends like stricter carbon regs, AI-driven emissions tracking, and loyalty-focused sustainability will accelerate this, potentially scaling to millions of orders as brands prioritize ESG. Its influence could evolve from niche plugin to infrastructure layer, redefining e-commerce as inherently positive—bridging profitability with planetary good, much like its origins turned a pivot into a category leader.[2][4]