eighteen94 capital

Based in Battle Creek, Michigan, eighteen94 capital operates as the corporate venture capital arm of Kellogg Company, focusing on minority investments in early-stage food and food-technology startups. The firm targets companies developing new ingredients, innovative packaging, and consumer-reaching technologies that align with its parent corporation's core categories and adjacent markets. Funded directly from the corporate balance sheet, the entity manages up to $100 million in committed capital and typically deploys between $1 million and $3 million per transaction in Series A and Series B funding rounds. Working in partnership with Touchdown Ventures for fund management, the firm has built a portfolio that includes emerging consumer brands such as Kuli Kuli, which received a $4.25 million Series A investment, and Bright Greens. The venture capital vehicle was established in 2016 by the Kellogg Company.