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ELOQUII has raised $21.0M across 2 funding rounds.
Key people at ELOQUII.
ELOQUII has raised $21.0M in total across 2 funding rounds.
ELOQUII is a New York City-based direct-to-consumer e-commerce retailer specializing in contemporary plus-size women's fashion and accessories. The company designs and sells in-house apparel, wide-width footwear, and swimwear specifically tailored for the women's size 14 to 32 demographic, with new product collections released multiple times monthly. Operating with approximately 83 employees, the e-commerce business generates an estimated $18.7 million in annual revenue and has secured $21 million in total venture funding across three rounds, including a recent $15 million capital injection. The brand has been recognized as a pioneer in the plus-size apparel sector by fashion publications such as Vogue and Glamour, and was previously acquired and subsequently sold by Walmart as part of a broader corporate digital brand divestiture. ELOQUII was originally founded in 2011 as an internal retail brand launched by The Limited.
ELOQUII has raised $21.0M across 2 funding rounds. Most recently, it raised $15.0M Series B in April 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 8, 2016 | $15M Series B | JAN Gisbert Schultze | Blue SKY Capital, Daher Capital, Female Founders Fund, Greycroft, Wildcat Capital Management | Announced |
| Dec 3, 2014 | $6M Series A | Ellie Wheeler | Benjamin SUN, Fabrice Grinda, Jose Marin, Basset Investment Group, Daher Capital, ANU Duggal, Western Technology Investment | Announced |
ELOQUII has raised $21.0M in total across 2 funding rounds.
ELOQUII's investors include Jan-Gisbert Schultze, Blue Sky Capital, Daher Capital, Female Founders Fund, Greycroft, Wildcat Capital Management, Ellie Wheeler, Benjamin Sun, Fabrice Grinda, Jose Marin, Basset Investment Group, Anu Duggal.
Key people at ELOQUII.
ELOQUII is a direct-to-consumer (DTC) fashion retailer specializing in trendy, runway-inspired apparel and accessories for plus-size women (sizes 14-28). It serves fashion-conscious women primarily in the US via e-commerce, with international shipping, addressing the lack of stylish, well-fitting options in the plus-size market.[1][5] The brand solves pain points like limited workwear and bias against larger sizes by offering inclusive, high-quality pieces tested for fit on real bodies.[1][3][6] Originally launched by The Limited in 2011 and relaunched independently in 2014, ELOQUII raised $23.25M, was acquired by Walmart in 2018, and then by FullBeauty Brands in April 2023, fueling its growth under a portfolio focused on size-inclusive fashion.[1][2][5][7]
ELOQUII traces its roots to 2011 when it was launched by The Limited as a plus-size fashion line, later relaunched as an independent DTC brand in 2014 under co-founder Julie Carnevale, a merchandising veteran with over 20 years at The Limited and other apparel brands.[1][2][5] Carnevale's background in speed-to-market innovation and curating teams drove the idea: filling the gap for trend-driven styles in plus sizes, inspired by customer demands for fashionable workwear like The 9-5 Kit.[2][3] Early traction came from building a loyal following through interactive online engagement and blog content; pivotal moments include the 2018 Walmart acquisition, which amplified its reach, and the 2023 sale to FullBeauty Brands, where Carnevale continued leading as brand head alongside CUUP.[1][2][3][7]
ELOQUII rides the wave of DTC e-commerce and size-inclusive fashion, tapping into the $81-billion women's plus-size market amid rising demand for body positivity and online shopping.[5][7] Its timing aligns with post-2010 shifts in retail—accelerated by e-commerce booms—where brands bypass traditional stores for direct customer connections via data-driven personalization and social proof.[3][5] Market forces like consumer pushback against size bias and the growth of non-food DTC (where ELOQUII is expert-curated) favor it, influencing the ecosystem by elevating plus-size standards, inspiring competitors, and partnering with giants like Walmart for scale.[1][3][5][6]
ELOQUII's trajectory points to expanded digital innovation under FullBeauty Brands, potentially via a "new digital mall strategy" blending its portfolio for one-stop inclusive shopping.[2] Trends like AI-driven fit tech, global e-commerce growth, and sustained body positivity will shape it, with Carnevale's leadership driving merchandising speed. Its influence may evolve from niche disruptor to category leader, amplifying plus-size voices in fashion. This builds on its core mission: empowering style expression for sizes 14-28.[1][2]
