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§ Private Profile · 3524 Silverside Road Suite 35B Wilmington, DE 19810
AI-powered B2B ABM platform unifies data, identifies high-intent accounts, and measures attribution for GTM teams.
Established in 2019 by founders Aravind, Sri, and Praveen with early backing from InMobi leadership, Factors AI is a B2B demand generation platform based in Stamford, Connecticut. The software helps GTM teams identify high-intent accounts and measure campaign return on investment by unifying data across customer relationship management systems, websites, and intent sources like G2. By leveraging artificial intelligence and machine learning, the platform maps complex, non-linear buyer journeys to execute highly targeted advertising campaigns on major networks including LinkedIn and Google. Operating under a SaaS subscription model, the enterprise technology company currently serves a growing client base of more than 500 marketing and sales teams. The organization maintains a workforce of between 51 and 200 employees, generates approximately 6,300,000 dollars in annual revenue, and has raised 5,600,000 dollars in total venture funding across two rounds.
Factors.AI has raised $5.6M across 2 funding rounds.
Factors.AI has raised $5.6M in total across 2 funding rounds.
Factors.AI has raised $5.6M across 2 funding rounds. Most recently, it raised $3.6M Pre-Series A in July 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 18, 2023 | $3.6M Seed Plus | Alok Goyal | Khadim Batti, Kris Rudeegraap, Sreedhar Peddineni, Vetri Vetrivelkumaran Vellore, Elevation Capital, Emergent Ventures | Announced |
| Aug 1, 2021 | $2M Seed | Elevation Partners, Emergent Ventures | Accel, AngelList, DST Global, Shailendra Singh, Venture Highway, Aaron Harris, Kevin LIN, Kunal Shah, Abhay Singhal, Amit Gupta, Girish Mathrubootham, Krish Subramanian, Mohit Saxena, Naveen Tewari, Piyush Shah, Rajaraman Santhanam, Ramakant Sharma | Announced |
Factors.ai is a B2B SaaS platform specializing in AI-powered demand generation, account-based marketing (ABM), and marketing analytics. It helps go-to-market (GTM) teams identify high-intent accounts, map buyer journeys, automate campaigns across LinkedIn and Google Ads, and measure ROI through unified data from ads, websites, CRM, and intent signals.[1][4][5] Serving over 500 teams at companies like Sprinklr, Celonis, and MoEngage across the US, Europe, and Asia, it solves the chaos of fragmented B2B buying signals by consolidating tools into one interface for real-time insights, sales alerts, and pipeline acceleration.[1][5] With 51-100 employees, $5.6M in seed funding, and strong growth via products like Account Intelligence, AdPilot, and Sales Intelligence, Factors.ai demonstrates solid momentum in a competitive martech landscape.[1][3][5]
Factors.ai emerged in 2019 when Aravind reached out to Srikrishna Swaminathan (CEO) for a casual chat on product and GTM strategies, sparking collaboration that drew in Praveen Das as the third co-founder.[4] The trio, backed early by InMobi leadership, formalized the company in July 2019 to tackle GTM inefficiencies like scattered data across tabs and tools.[1][4] Founded amid rising demand for AI in B2B sales (with some sources noting 2020 as operational start), it quickly gained traction through seed funding from Stellaris Venture Partners, Elevation Capital, Emergent Ventures, and Flipkart Ventures' accelerator.[1][5] Pivotal early moments included building a unified platform for intent capture and ABM, leading to 500+ customers and revenue around $2M-$6.3M.[2][3]
Factors.ai rides the AI-driven martech wave, capitalizing on non-linear B2B buyer journeys where first/last-touch attribution fails amid privacy changes and signal loss.[5] Timing aligns with surging demand for intent-based ABM as GTM teams face tool overload—unifying 9+ tools into one reduces "Whack-a-Mole" chaos for analysts and salespeople.[4] Market forces like ad platform optimizations (LinkedIn/Google) and CRM integrations favor it, enabling precise targeting in a $100B+ martech space.[1][2] It influences the ecosystem by empowering 500+ SaaS firms (e.g., Descope, Shippit) to align sales/marketing, accelerating pipelines and setting standards for AI-orchestrated demand gen.[5]
Factors.ai is poised for expansion with its battle-tested platform addressing core GTM pain points, likely pursuing Series A to scale globally amid AI martech consolidation.[1][5] Trends like agentic AI workflows, privacy-first intent data, and revenue attribution will propel it, potentially doubling customers as B2B sales digitizes further. Its influence may evolve from sidekick to indispensable hub, mirroring how early CRM tools transformed sales—watch for deeper enterprise integrations and ad platform partnerships to cement dominance in demand gen. This positions Factors.ai as a high-momentum bet in AI-powered revenue ops.
Factors.AI has raised $5.6M in total across 2 funding rounds.
Factors.AI's investors include Alok Goyal, Khadim Batti, Kris Rudeegraap, Sreedhar Peddineni, Vetri Vetrivelkumaran Vellore, Elevation Capital, Emergent Ventures, Elevation Partners, Accel, AngelList, DST Global, Shailendra Singh.