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§ Private Profile · San Francisco, CA, USA
Wearable technology company developing fitness trackers and health monitoring devices for consumers, tracking activity, sleep, heart rate.
Fitbit has raised $92.8M across 6 funding rounds.
Key people at Fitbit.
Fitbit has raised $92.8M in total across 6 funding rounds.
Fitbit is a San Francisco, California-based consumer electronics company that develops wearable fitness trackers, health monitoring devices, and software platforms to measure physical activity and biometric data. The enterprise has sold more than 120 million hardware devices globally and serves a consumer base of over 29 million active users across more than 100 international markets. After raising $732 million during its 2015 initial public offering, the business was acquired by Alphabet subsidiary Google in a $2.1 billion transaction finalized in 2021. Following a corporate hardware reorganization, the brand transitioned away from manufacturing smartwatches to focus exclusively on basic trackers, integrating its health features into the flagship Pixel Watch ecosystem. The platform continues operating under its parent company after its creators departed to launch the artificial intelligence startup Luffu. Fitbit was founded in 2007 by James Park and Eric Friedman.
Key people at Fitbit.
Fitbit is a pioneering technology company that develops wearable fitness trackers and smartwatches to monitor health metrics like steps, calories burned, heart rate, sleep patterns, and activity levels.[3][5] It serves consumers focused on health and fitness, solving the problem of inaccessible, real-time personal health data by integrating sensors into seamless, everyday wearables that sync with apps and websites for insights and goal tracking.[1][2][3] Founded in 2007 in San Francisco, Fitbit achieved massive growth, peaking with a $4.1 billion IPO in 2015 and over 18 million units sold annually, before Google acquired it for $2.1 billion in January 2021, integrating it into Google's hardware division as "Fitbit by Google."[1][3][4]
Fitbit was founded on May 1, 2007, by James Park and Eric Friedman (originally as Healthy Metrics Research Incorporated) in San Francisco, after they observed rapid advances in sensors and wireless tech in the mid-2000s.[1][2][3] Park and Friedman, spotting an opportunity to apply this to fitness, prototyped a basic circuit board in a wooden box, raising initial $400,000 and pitching to investors despite limited resources.[2] The first Fitbit Tracker launched in late 2009 as a clip-on device tracking steps, distance, calories, and sleep, selling around 5,000-25,000 units with strong direct-to-consumer margins.[1][2][3] Early traction came via partnerships like Best Buy, expanding to thousands of retail outlets, and consistent upgrades—such as Bluetooth 4.0 in 2011 models (Fitbit One and Zip), wristbands in 2013, and hits like Charge, Versa, and Inspire—propelled it to market leadership.[1][2][4]
Fitbit rode the early 2010s wearable tech boom, popularizing consumer fitness tracking and sparking an industry shift toward quantified self—prompting competitors like Apple Watch and Garmin while capturing nearly a third of the market at peak.[3][4] Timing was ideal amid smartphone proliferation and health awareness post-2000s sensor maturity, with market forces like rising wellness demand and data monetization favoring its model.[1][2][4] It influenced the ecosystem by normalizing wearables, building a massive health dataset trove (key to Google's acquisition), and paving the way for integrated health tech in big tech hardware divisions.[3][4][5]
Post-2021 Google acquisition, Fitbit's standalone brand is phasing out, absorbed into Google's ecosystem with rebranded "Fitbit by Google" devices emphasizing Pixel Watch integration and advanced health features like stress monitoring.[3][4] Next steps likely involve leveraging Google's AI and cloud for deeper insights, expanded data analytics, and competition in premium smartwatches amid trends like AI-driven personalization and holistic wellness (e.g., mental health tracking). Its influence evolves from market pioneer to foundational dataset for Google's health ambitions, potentially amplifying consumer wearables while navigating privacy scrutiny—cementing its legacy as the spark that made fitness data ubiquitous.[4][5]
Fitbit has raised $92.8M across 6 funding rounds. Most recently, it raised $17.8M Other Equity in March 2015.
Fitbit has raised $92.8M in total across 6 funding rounds.
Fitbit's investors include Acrew Capital, Avalon Ventures, Betaworks Ventures, Contour Venture Partners, Foundry Group, Future Perfect Ventures, Lobby Capital, Sapphire Ventures, Howard Lindzon, True Ventures, Wildcat Ventures, Yes VC.
