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§ Private Profile · San Francisco, CA, USA
Cloud-based device management software for businesses using Apple Macs, iPhones, and iPads, automating IT setup, security, and patching.
Fleetsmith is a San Francisco, California-based software company that provides cloud-based device management solutions exclusively for Apple hardware, including Macs, iPhones, and iPads. The platform automates essential IT tasks such as device setup, inventory tracking, software patching, and security enforcement, and the company was acquired by Apple in June 2020. Prior to its acquisition, the enterprise scaled to approximately 30 employees and served a user base of 1,500 corporate customers. Its software was utilized by prominent technology companies to manage their internal IT infrastructure, with a client roster that included organizations like Robinhood, Segment, and HackerOne. The business raised over $40 million in total venture capital funding from institutional investors, including early lead backers such as Menlo Ventures and Tiger Global Management. Fleetsmith was founded in 2016 by Zack Blum, Jesse Endahl, and Kenneth Kouot.
Fleetsmith has raised $41.0M across 3 funding rounds.
Fleetsmith has raised $41.0M in total across 3 funding rounds.
Fleetsmith is a San Francisco-based technology company that developed a cloud-based mobile device management (MDM) platform focused exclusively on Apple devices, automating setup, security, patching, inventory, and compliance for Macs, iPhones, iPads, and Apple TVs.[1][2][4][6] It served IT teams at organizations of all sizes, particularly those with distributed workforces in sectors like banking, healthcare, and security, solving the pain of manual device management by enabling zero-touch deployment, automatic OS upgrades, FileVault encryption, and one-click remediation—freeing IT for higher-value work.[1][2][4] Pricing included free Fleetsmith Intelligence for smart inventory and $8.25 per device/month for full Fleetsmith Managed (after 11 devices).[1] By 2020, Fleetsmith had raised over $40M, served 1,500 customers across North America, Europe, and Australia, and was acquired by Apple, which committed to continuing product delivery to customers.[2][6][7]
Fleetsmith was founded in 2016 by Zack Blum (CEO), Jesse Endahl, Ken Kouot, and Stevie Hryciw—IT, security, and software engineering leaders from Dropbox and Fandom—who built the product to address daily fleet management frustrations they experienced firsthand.[1][2][4] The idea emerged from seeking a modern, automated alternative to complex Apple device management, leveraging Apple's Device Enrollment Program for zero-touch setup where devices ship directly to employees, connect to Wi-Fi, and auto-enroll globally.[2][4] Early traction came from SMBs, expanding to enterprises; pivotal moments included a $30M Series B in 2019 led by Menlo Ventures (growing to 30 employees and 1,500 customers) and Apple's 2020 acquisition, aligning with Fleetsmith's customer-centric, secure-by-design values.[2][4][6][7]
Fleetsmith rode the enterprise Apple adoption wave, as organizations shifted to distributed workforces needing secure, remote-friendly device management amid rising macOS/iOS use in business (e.g., post-Dropbox/Fandom pain points).[2][4] Timing was ideal with Apple's Device Enrollment Program enabling automation, addressing IT's most time-consuming tasks during cloud MDM growth and pre-pandemic remote work surges.[2][4][5] Market forces like compliance demands in banking/healthcare, global expansion needs, and MSP partnerships favored its model, influencing the ecosystem by modernizing Apple fleet tools—paving the way for Apple's native enhancements post-acquisition.[1][6][7]
Post-2020 Apple acquisition, Fleetsmith's technology likely integrated into Apple's MDM offerings (e.g., enhanced Apple Business Manager), amplifying global reach to businesses/institutions while maintaining customer delivery—evolving from standalone startup to core Apple enterprise muscle.[6][7] Trends like hybrid work, AI-driven IT ops, and stricter regulations will shape its legacy, potentially powering advanced security/intelligence in Apple's ecosystem. Its influence grows by setting automation/security benchmarks, proving how founder-led innovation from real IT pain can redefine niches—echoing the original mission to empower people through smarter tech.[1][3][4]
Fleetsmith has raised $41.0M across 3 funding rounds. Most recently, it raised $30.0M Series B in April 2019.
Fleetsmith has raised $41.0M in total across 3 funding rounds.
Fleetsmith's investors include Matt Murphy, Amplify.LA, Bam Ventures, CRV, FirstMark Capital, Harrison Metal, Index Ventures, Menlo Ventures, Monarch Collective, O'Reilly AlphaTech Ventures, Pear VC, Pelion Venture Partners.