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Key people at Fortis Partners.
Fortis Partners is a Plano, Texas-based financial technology company that provides embedded payment processing solutions to software providers, enterprise resource planning systems, and scaling businesses across various industries. The organization operates a proprietary technology platform that facilitates secure, end-to-end omnichannel payment integrations and currently processes billions of dollars in transaction volume annually. Operating primarily within the business-to-business enterprise and software developer ecosystems, the company generates its revenue through payment processing fees and related merchant services. Under the leadership of Chief Executive Officer Greg Cohen, the firm has executed an aggressive corporate expansion strategy, successfully completing more than 10 acquisitions since 2019 to broaden its market reach. This sustained growth trajectory has been supported by strategic private equity investments from prominent institutional backers, including Audax Private Equity and Lovell Minnick Partners. Fortis Partners was originally founded in 2010.
Key people at Fortis Partners.
Fortis M&A Partners is a buy-side advisory firm launched in 2025, specializing in deal sourcing for private equity firms, independent sponsors, and family offices.[1] Its mission is to deliver precise, relationship-driven, off-market acquisition opportunities using the AI-powered DealForge platform combined with personal industry networks, focusing on quality alignments with client mandates rather than high-volume leads.[1] Sector-agnostic and targeting lower-middle to middle-market deals, it emphasizes founder-friendly processes with speed and discretion, redefining private equity sourcing nationwide from its Indianapolis base.[1]
This approach impacts the startup and M&A ecosystem by bridging technology with human insight, enabling investors to access hidden opportunities efficiently and fostering stronger founder-investor relationships in a crowded market.[1]
Fortis M&A Partners was founded in 2025 by Blake Collins, its Managing Partner, who launched the firm to address inefficiencies in traditional private equity deal sourcing.[1] Based in Indianapolis, Collins drew from his experience to create a model blending machine learning via DealForge with on-the-ground relationships, shifting focus from volume to tailored, data-backed opportunities.[1] The official announcement highlighted its immediate nationwide scope, positioning it as a response to the "numbers game" of intermediaries, with early emphasis on scalable, flexible support for platform deals and add-ons.[1]
Fortis M&A Partners rides the trend of AI-enhanced deal sourcing in private equity, where machine learning cuts through market noise amid rising competition for quality assets.[1] Timing aligns with a maturing PE landscape demanding off-market, founder-friendly deals in fragmented lower-middle markets, amplified by post-2025 economic shifts favoring tech-human hybrids.[1] Market forces like data proliferation and sponsor growth favor its model, reducing sourcing friction and influencing the ecosystem by elevating relationship-driven M&A, potentially standardizing AI tools for investor efficiency.[1]
Fortis M&A Partners is poised to scale DealForge nationally, capturing more PE and sponsor mandates as AI sourcing matures.[1] Trends like AI democratization and off-market demand will shape its path, evolving its influence toward dominant advisory in middle-market tech-enabled deals. This precision model, born from Collins' vision, promises to transform how investors navigate complexity, delivering the high-quality opportunities that redefine PE success.[1]
