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Based in Kyiv, Ukraine, GameTree is an AI-driven social platform and matchmaking application that helps gamers find compatible teammates based on psychological assessments and specific gameplay preferences. The software platform currently supports over 200,000 titles across multiple hardware ecosystems and has facilitated more than two million direct connections among its active user base. Operating primarily across the United States, the United Kingdom, and Canada, the free-to-use application has accumulated over 600,000 registered users while preparing for future business-to-business partnerships. The enterprise secured $1.7 million in seed funding in late 2023 to develop its desktop application, drawing capital from venture firms including Corazon Capital and Goodwater Capital, alongside angel investors such as former Match Group CEO Sam Yagan and former Activision-Blizzard executive Coddy Johnson. GameTree was originally founded in 2019 by Dana Sydorenko and John Uke.
GameTree has raised $2.0M across 1 funding round.
GameTree has raised $2.0M in total across 1 funding round.
GameTree has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in December 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2023 | $2M Seed | — | Corazon Capital, Newlin, Grant Newlin, LUC Levesque, Coddy Johnson, Felix Lahaye, Nicolas Stehle, Phil Schwarz, SAM Yagan, Jason Perkins, Brian MAC Mahon, Full Stack Ventures, Goodwater Capital | Announced |
GameTree is a California-based technology company founded in 2019 that operates an AI-driven mobile and web platform for gamers. It serves over one million users by providing personalized matchmaking to find friends, teammates, games, news, and events based on gaming preferences, personality traits, and psychology, supporting platforms like PC, Xbox, PS5, Wii, and more[2][3][5][6]. The app solves the pervasive issues of toxicity, harassment, and isolation in gaming communities—such as the 67% of gamers facing in-game harassment—by using a proprietary algorithm developed from 13,000 hours of research to create safe, inclusive connections and reduce negative interactions[6]. With strong growth momentum, including 450k signups on minimal marketing spend and rapid user expansion to over 800k-1M, GameTree continues scaling its community-focused LFG (Looking For Group) app[2][3][4].
GameTree was co-founded in 2019 by John Uke (CEO) and Dana Sydorenko (COO) in response to personal frustrations with toxic online gaming environments[3][5][6]. John, with a BS in Business Administration from the University of San Diego and studies at Babson College, brings expertise in personality psychology, gaming (13,000 hours of research and community engagement), entrepreneurship, and tech innovation; his background includes architecting coding schools and creating tools like Success Cards for self-management[3][5][6]. Dana, an enthusiastic gamer and former paramedic in Ukraine's army (2014-2015) during the Ukrainian-Russian war, experienced harassment upon returning to gaming communities, prompting her to seek better solutions[5][6].
The idea emerged from their joint research into online interaction psychology, revealing high harassment rates (67% overall, 70% for female gamers hiding identities), leading to GameTree's personality-based matching system[6]. Early traction built quickly with 450k signups on just $20k marketing, leveraging deep user data from personality tests, game ratings, and social syncing, as validated by a major gaming news network[3].
GameTree rides the wave of AI personalization in social gaming and the booming demand for non-toxic multiplayer experiences amid a $200B+ global gaming market. Timing is ideal as remote socialization surges post-pandemic, with gamers craving meaningful connections over anonymous toxicity—exacerbated by cross-platform play growth on PC, consoles, and mobile[2][6]. Favorable market forces include rising AI adoption for matchmaking (e.g., in dating/social apps) and publisher partnerships, positioning GameTree to influence ecosystem standards for safer communities. It humanizes gaming by blending psychology with tech, potentially inspiring similar anti-toxicity tools and fostering a more inclusive industry for diverse players[3][5][6].
GameTree is poised for accelerated growth through AI enhancements, publisher integrations, and global expansion, targeting even deeper personalization amid trends like VR/AR gaming and metaverse social features. As toxicity regulations and mental health awareness rise, its psychology-driven model could dominate LFG spaces, evolving from a niche app to a core gaming infrastructure player—ultimately redefining how millions find their "tribe" in an increasingly connected, yet divided, digital world[2][3][6].
GameTree has raised $2.0M in total across 1 funding round.
GameTree's investors include Corazon Capital, Newlin, Grant Newlin, Luc Levesque, Coddy Johnson, Felix LaHaye, Nicolas Stehle, Phil Schwarz, Sam Yagan, Jason Perkins, Brian Mac Mahon, Full Stack Ventures.
