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§ Private Profile · São Paulo, State of São Paulo, Brazil
Technology education platform offering online courses in programming, data science, and digital business for students and corporations.
Key people at Grupo Alura.
Grupo Alura operates Brazil's largest technology education platform, offering over 1,350 online courses in Portuguese covering programming, data science, and digital business. Originating from in-person tech courses at Caelum, the company now serves over 500,000 individual students and 5,000 corporate clients, with projected group revenue reaching R$420 million in 2022. Its comprehensive ecosystem includes brands like Alura, FIAP, and PM3, having merged with FIAP in 2021/2022 to create a significant educational presence. Further expanding its offerings, Grupo Alura acquired StartSe in September 2025 to enter executive education. The organization is backed by investors Crescera and Seek, and led by figures such as Paulo Silveira, Guilherme Silveira, and FIAP CEO Gustavo Gennari. The Alura online platform was launched in 2011 by co-founders Paulo Silveira and Guilherme Silveira.
Key people at Grupo Alura.
Grupo Alura is Brazil's largest technology learning community and education ecosystem, offering online courses, corporate training, and higher education programs in areas like programming, data science, front-end, and digital business.[1][2][3][4] Founded by brothers Paulo and Guilherme Silveira, it serves over 250,000 students and 5,000 corporate clients through platforms like Alura, Alura Para Empresas, Alura Latam, Casa do Código, and PM3, while expanding via acquisitions like FIAP to provide a full training journey from courses to MBAs.[2][3] The group reported projected joint revenue of R$420 million in 2022, with strong B2B growth (50% of revenue) and plans for a new virtual university offering tech degrees.[1][3]
Grupo Alura traces its roots to 2004, when brothers Paulo Silveira (CEO and co-founder) and Guilherme Silveira (Head of Education and co-founder) launched a small physical programming school in São Paulo teaching concepts like open-source, agile methodologies, and Java to a handful of students.[1][4] Evolving from Caelum, their face-to-face tech school, the online Alura platform emerged in 2011 to address access barriers like location and scheduling, officially branding as Alura in 2013 with immersive, community-driven content.[1][4] Key milestones include shifting to digital in 2013 (while retaining two physical schools), B2B expansion three years ago, investments in 2016 (R$40 million from Crescera and Seek) and another round last year for M&A, and the 2022 acquisition of FIAP to form Grupo Alura as Brazil's top tech education player.[1][2][3]
Grupo Alura rides Brazil's booming demand for tech talent amid digital transformation, addressing skills gaps in programming, AI, and data science for a market short on qualified professionals.[1][2] Its timing aligns with edtech growth post-2013 digital shift and corporate reskilling needs, amplified by B2B traction and the FIAP merger creating a R$420 million revenue powerhouse in 2022.[3] Market forces like remote learning adoption and investor interest (e.g., Seek's Coursera ties) favor it, while its influence shapes Brazil's startup ecosystem by training developers for firms like Nubank and Loft, accelerating product innovation in SMEs.[1]
Grupo Alura is poised for dominance in Latin American tech education, with M&A-fueled growth, university launch by year-end, and Latam expansion driving next-phase scaling beyond Brazil.[1][2] Trends like AI upskilling and hybrid learning will propel it, potentially evolving into a regional Coursera rival as it blends community, accreditation, and enterprise impact—solidifying its role from online courses to degree-granting powerhouse.[1][4]
