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§ Private Profile · Los Angeles, CA, USA
Sexual wellness brand offering telehealth, prescription medication, supplements, and sexual health products direct-to-consumer and retail.
Hello Cake is a sexual health and wellness brand offering prescription medication, supplements, lubricants, devices, and over-the-counter products, based in Calabasas, California. The company operates as a telehealth provider with direct-to-consumer sales and retail distribution, expanding its reach to major retailers including Walmart, Target, CVS, and Walgreens. It has secured over $36 million in total funding, notably an $18 million Series B round led by Silas Capital and Strand Equity. With fewer than 25 employees, Hello Cake had expanded its presence to approximately 13,000 retail doors by 2022, achieving over $1 million in revenue in its first year post-2020 launch. The recent acquisition of Trigg Laboratories, including its Wet brand and Las Vegas facility, has vertically integrated manufacturing and distribution capabilities. CEO and co-founder Hunter Morris leads the organization, which was founded in 2018.
Hello Cake has raised $33.5M across 5 funding rounds.
Hello Cake has raised $33.5M in total across 5 funding rounds.
Hello Cake has raised $33.5M across 5 funding rounds. Most recently, it raised $18.0M Series B in October 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 15, 2024 | $18M Series B | Silas Capital | — | Announced |
| Sep 1, 2022 | $8M Series A | Silas Capital | Lerer Hippeau | Announced |
| Apr 5, 2022 | $2.5M Venture Round | — | — | Announced |
| Jun 1, 2021 | $4M Seed | Lerer Hippeau | Alumni Ventures, Brand Foundry Ventures, Curie.bio, Operator Partners, Primary Venture Partners, Toba Capital, Jonathan Neman, Yumin Choi | Announced |
| Jun 1, 2020 | $1M Seed | Brand Foundry Ventures | Alumni Ventures, Curie.bio, Imaginary Ventures, Operator Partners, Pace Capital, Primary Venture Partners, Toba Capital, Jonathan Neman, Yumin Choi | Announced |
Hello Cake has raised $33.5M in total across 5 funding rounds.
Hello Cake's investors include Silas Capital, Lerer Hippeau, Alumni Ventures, Brand Foundry Ventures, Curie.Bio, Operator Partners, Primary Venture Partners, Toba Capital, Jonathan Neman, Yumin Choi, Imaginary Ventures, Pace Capital.
Hello Cake is a sexual health and wellness brand offering products like lubricants, sex toys, supplements, over-the-counter medications, and telehealth-prescribed treatments for erectile dysfunction (ED) and female sexual dysfunction (FSD).[1][2][3][5] It serves adult consumers seeking to enhance sexual experiences, solving issues like low libido, performance anxiety, and arousal challenges through accessible, discreet DTC and retail channels.[1][2][5] The company has shown strong growth, raising over $36M in funding—including an $18M Series B in 2024—acquiring Wet's parent Trigg Laboratories for vertical integration, and expanding to 13,000+ retail doors at Walmart, Target, CVS, and Walgreens.[2][3]
Founded in 2018 in North Hollywood, California (later headquartered in Calabasas), Hello Cake emerged from Wipe Holdings, initially focusing on sexual wellness wipes before expanding into a broader portfolio.[1][3] Co-founder Mitch Okris has driven its evolution, launching DTC in 2020 with rapid traction—hitting $1M+ revenue in under a year—and pivoting to telehealth in 2023 with dissolvable ED meds, followed by women's libido treatments like Libido Lift Rx.[2][3] Key milestones include Walmart entry in 2021, Target/CVS in 2022, retail doubling from 2023-2024, and the Trigg acquisition to build manufacturing capabilities.[2]
Hello Cake rides the booming sexual wellness trend, blending e-commerce, telehealth, and consumer products in a market shifting toward stigma-free, tech-enabled intimacy solutions.[1][2] Timing aligns with post-pandemic demand for DTC health personalization and retail normalization of sex products, fueled by competitors' acquisitions (e.g., Dame buying Emojibator/Chakrubs).[1] Market forces like HIPAA-compliant telehealth and vertical integration position it to challenge incumbents, while influencing the ecosystem by mainstreaming prescription sexual health via major retailers and online platforms.[2][5]
Hello Cake's prescription telehealth and retail dominance signal a trajectory toward category leadership, with vertical integration accelerating product launches and margins.[2] Trends like AI-driven personalization in wellness and expanding FSD/ED awareness will shape growth, potentially evolving its influence through more acquisitions or international retail pushes. As a vertically integrated player in a consolidating space, it ties back to its core mission: making premium sexual health as routine as any wellness buy.