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Intro has raised $10.0M across 1 funding round.
Key people at Intro.
Intro has raised $10.0M in total across 1 funding round.
Intro operates a marketplace platform based in Los Angeles, California, connecting users with top experts in fields such as marketing, interior design, and astrology for personalized one-on-one video calls. The platform facilitates live sessions where users can book tailored advice from in-demand professionals, aiming to broaden access to specialized expertise. Intro secured $10 million in seed funding in 2021 for platform development. Notable investors include Andreessen Horowitz (a16z), Seven Seven Six (Alexis Ohanian), Kevin Durant, and David Solomon. Its marketplace model enables individuals to book high-demand consultants for specific guidance via a direct payment system. Intro was founded in 2020 by Raad Mobrem, who previously founded Lettuce, which was acquired by Intuit. Its business model centers on marketplace model where users pay to book expert consultations via video calls.
Intro is a consumer technology platform that enables users to book personalized, one-on-one video consultations with top experts in fields like fashion, beauty, home design, wellness, career, and astrology.[2][6] It serves individuals seeking accessible advice from high-profile professionals such as Rachel Zoe, Nate Berkus, and Shawn Henderson, solving the problem of limited access to elite expertise by offering affordable, on-demand sessions via app or web.[2][6] Backed by prominent investors including Andreessen Horowitz, Alexis Ohanian’s Seven Seven Six, and executives like Goldman Sachs CEO David Solomon, Intro has built momentum through user testimonials highlighting cost savings and practical value, positioning it as an e-learning and advice marketplace with 201-500 employees based in California.[2][6]
Intro emerged from a vision to democratize access to world-class expertise, allowing anyone to connect with influencers, celebrities, and specialists for live video advice.[2] While specific founders are not detailed in available records, the company quickly gained traction by securing investments from high-profile backers like Michael Ovitz (CAA founder), Anne Wojcicki (23andMe CEO), and others, reflecting early validation in the creator economy and personalized learning space.[2] Pivotal moments include launching the iOS app and platform at intro.co, where user stories of transformative consultations—such as saving $14,000 on interior design—drove organic growth and celebrity endorsements.[6]
Intro rides the creator economy and on-demand expertise trend, capitalizing on the post-pandemic shift to virtual services and the rise of short-form, personalized learning amid platforms like TikTok and Instagram.[2][6] Timing aligns with growing demand for affordable, bite-sized advice from influencers, as consumers bypass traditional gatekeepers like agencies or high-fee consultants. Market forces favoring Intro include remote work's persistence, AI-driven personalization (though not core here), and investor appetite for consumer tech disrupting service industries. It influences the ecosystem by empowering experts to monetize knowledge directly, boosting e-learning accessibility and challenging models like MasterClass with real-time, tailored interactions.[2]
Intro is poised to expand its expert roster and categories, potentially integrating AI for matching or follow-up tools to enhance scalability amid rising virtual consultation demand. Trends like Web3 creator tools and global remote expertise will shape its path, evolving influence from niche advice app to a broader "access to anyone" marketplace. As investor-backed growth accelerates, expect deeper ecosystem impact—tying back to its core mission of empowering global connections for a better world.[2]
Intro has raised $10.0M across 1 funding round. Most recently, it raised $10.0M Seed in October 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2021 | $10M Seed | Andrew Chen | 9Yards Capital, Abstract Ventures, Andreessen Horowitz, CRV, Entrée Capital Ventures, Expa, Felicis Ventures, FINTOP Capital, FirstHand Alliance, Forerunner Ventures, FTX Ventures, Geek Ventures, General Catalyst, Incisive Ventures, Maniv Mobility, Rainfall Ventures, Sapphire Ventures, Scribble Ventures, Seven Seven SIX, Stride VC, Thirty Five Ventures, Thrive Capital, Toyota Ventures, Tribe Capital, TWO Sigma Ventures, Uncork Capital, Unpopular Ventures, Andre Iguodala, Austin Ogilvie, Baron Davis, Carlos Julio Garcia, Chris Bennett, David Vélez, Dylan Field, Errol Damelin, Gabriel Braga, Gabriel Jarrosson, Immad Akhund, Jacob Kerzner, Justin Mateen, Kevin LIN, Odell Beckham JR., Pablo Gonzalez, Philippe Teixeira DA Mota, Prescott Watson, Ricardo Weder, Shane Battier, TOM Blomfield, William Hockey, Anne Wojcicki, David Solomon, Kevin Durant, Michael Ovitz, Tiffany Haddish | Announced |
Key people at Intro.
Intro has raised $10.0M in total across 1 funding round.
Intro's investors include Andrew Chen, 9Yards Capital, Abstract Ventures, Andreessen Horowitz, CRV, Entrée Capital Ventures, Expa, Felicis Ventures, FINTOP Capital, FirstHand Alliance, Forerunner Ventures, FTX Ventures.
