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IOUU, based in São Paulo, Brazil, operates a peer-to-peer lending marketplace designed to connect Brazilian micro and small entrepreneurs needing crucial financing with investors seeking returns. The digital platform aims to disrupt the traditional Brazilian banking system by simplifying access to compliant, cheaper, and faster credit for small and medium-sized enterprises. It facilitates loan approvals in as little as 48 hours, with funding typically disbursed within two weeks, adhering to Brazil's National Financial System and Central Bank standards. The company's business model involves charging a credit origination fee only after a company successfully captures the desired loan amount. While specific scale metrics such as funding raised or user count are not publicly available, the platform focuses on addressing the financing gaps for business growth in the region. IOUU was founded in June 2016 by Bruno Sayão, who also serves as its CEO.
IOUU has raised $2.0M across 1 funding round.
IOUU has raised $2.0M in total across 1 funding round.
IOUU is a Brazilian fintech company that operates a P2P lending platform connecting investors with small and medium-sized enterprises (SMEs) seeking micro-loans starting at R$500 (about $115).[1][2][4][5] It serves SMEs needing quick credit access and individual or institutional investors looking to earn interest (1.3% to 3.9%) by funding these loans, solving the problem of limited financing options for Brazilian businesses through a marketplace model rather than direct lending.[2][4] As of 2020, IOUU managed R$15 million (about $3.4 million) in outstanding loans from 11,000 registered investors, with revenue estimated at $10M-$50M in the financial services sector; it uses technologies like Microsoft Azure, Amazon AWS, and HubSpot for operations.[1][2][3]
IOUU was founded in 2016 by Ricardo Gobbo and Bruno Sayão, who developed the P2P lending marketplace idea to address SME credit gaps in Brazil.[2] In 2017, they participated in the Artemisia accelerator program, gaining early validation before officially launching operations in 2018.[2] Pivotal early traction included a R$2 million (about $461,000) funding round, followed by a $1.3 million raise in 2020 led by DOMO with participation from Indicator Capital and Devas Invest, used to enhance tech stack, risk tools, marketing, and onboarding.[2][3]
IOUU rides the fintech boom in Brazil, particularly in marketplace lending, the second-largest subsector after WealthTech, capturing 24% of the $2.7 billion invested in Brazilian fintech by 2020 amid rising demand for alternative SME financing.[3] Timing aligns with Brazil's growing digital economy and underserved SME credit market, where traditional banks fall short; market forces like increasing investor participation (11,000 users) and regulatory openness to P2P models favor expansion.[2][3] It influences the ecosystem by democratizing lending, boosting SME growth, and attracting venture capital to Latin American fintech.
IOUU's focus on tech upgrades and risk tools positions it for scaling in Brazil's competitive P2P space, potentially onboarding more investors and firms amid rising fintech adoption.[2][3] Trends like AI-driven credit scoring, regulatory evolution, and economic recovery post-2020 could accelerate growth, evolving its role from niche marketplace to key SME enabler—building on its early momentum to capture more of the underserved lending market.[1][3] This cements IOUU as a vital player simplifying credit in Brazil's dynamic fintech landscape.
IOUU has raised $2.0M in total across 1 funding round.
IOUU's investors include Alchemist Accelerator, Canary Ventures, DOMO Invest, Romero Rodrigues, Indicator Capital, Iporanga Ventures, monashees, Plug & Play Ventures, Marcelo Sampaio.
IOUU has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in February 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2020 | $2M Seed | — | Alchemist Accelerator, Canary Ventures, DOMO Invest, Romero Rodrigues, Indicator Capital, Iporanga Ventures, Monashees, Plug & Play Ventures, Marcelo Sampaio | Announced |
