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§ Private Profile · Cali, Colombia
LaManicurista is a technology company.
La Manicurista operates a digital platform that facilitates on-demand, at-home beauty services, connecting skilled independent professionals with clients. Initially focused on manicures, the company has broadened its offerings to include services such as waxing, massages, makeup application, and hairstyling. The platform utilizes a mobile application that ensures service quality through a selection process involving background checks, technical assessments, and biosafety certifications for its network of professionals.
The company was founded in 2016 by María Alejandra Tenorio and María Isabel Montes. The two industrial engineers, who met during their master's studies, identified a market inefficiency where beauty professionals earned low wages despite significant effort in traditional salon settings. Their foundational insight was to create a technological solution that would empower these professionals with greater flexibility and earning potential, directly connecting them with customers seeking convenient services.
La Manicurista primarily serves individuals desiring professional beauty treatments in the comfort of their homes, while also empowering a large community of independent beauty specialists. Many of these professionals, often mothers and heads of household, gain increased income and scheduling flexibility, enabling personal and professional development. The company’s long-term vision is to expand its reach across Colombia and into other Latin American markets, continuously enhancing its service portfolio to meet evolving customer needs.
LaManicurista has raised $300K across 1 funding round.
LaManicurista has raised $300K in total across 1 funding round.
LaManicurista is an on-demand mobile application that connects users with beauty professionals for at-home services such as hairdressing, makeup, massage, waxing, and nails.[1][2] It serves busy individuals in Latin America seeking convenient beauty treatments from home or office, solving the problem of limited access to reliable, on-demand professionals in the fragmented beauty industry.[2] The platform has attracted funding and investors, indicating early growth momentum in a region where tech is modernizing traditional services.[1]
LaManicurista was founded by Alejandra Tenorio, who leveraged technology to disrupt Latin America's beauty sector.[2] The idea emerged from recognizing inefficiencies in the industry, where customers wanted professional services without leaving home, leading to an app-based marketplace for vetted providers.[2] Early traction came through its focus on user convenience, securing funding and building a team, as noted in startup directories.[1]
LaManicurista rides the on-demand services trend in emerging markets, akin to Uber for beauty, capitalizing on rising smartphone penetration and demand for convenience post-pandemic.[2] Timing aligns with Latin America's gig economy boom, where mobile apps bridge informal labor gaps in beauty—a sector ripe for digitization amid urbanization and working women's needs.[2] It influences the ecosystem by formalizing service providers, boosting tech adoption in non-tech industries, and setting a model for localized marketplaces.
LaManicurista is poised to expand service categories and geographic reach in Latin America as on-demand beauty demand grows with mobile tech maturity. Trends like AI matching for providers and subscription models could accelerate scaling, while competition from global players tests its regional edge. Its influence may evolve by inspiring similar platforms, solidifying its role as a tech pioneer in everyday services—echoing its core mission of bringing salon-quality care home.[1][2]
LaManicurista has raised $300K in total across 1 funding round.
LaManicurista's investors include Endeavor Catalyst, Human Augmentation Syndicate, Jackson Square Ventures, Rumbo Ventures, Fredrik Björk, Manolo Atala, Mike Hennessey, Wences Casares.
LaManicurista has raised $300K across 1 funding round. Most recently, it raised $300K Seed in December 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2019 | $300K Seed | — | Endeavor Catalyst, Human Augmentation Syndicate, Jackson Square Ventures, Rumbo Ventures, Fredrik Björk, Manolo Atala, Mike Hennessey, Wences Casares | Announced |