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§ Private Profile · Collingwood, Australia
Linktree is a technology company.
Linktree provides a comprehensive 'link-in-bio' platform, enabling users to aggregate multiple online destinations into a single, customizable landing page. This central hub enhances content discoverability and streamlines digital presence across various platforms. Beyond its core linking function, the platform offers tools for social media management, audience growth and engagement, content monetization, and performance analytics, providing a unified solution for online creators and businesses.
The company emerged in 2016 from the shared experience of brothers Alex and Anthony Zaccaria and their business partner Nick Humphreys. While running their digital agency, Bolster, they recognized the inefficiency of constantly updating singular bio links for clients. This practical insight led them to swiftly develop the initial version of Linktree, addressing a prevalent challenge in managing fragmented online identities.
The platform serves a diverse user base, including brands, artists, publishers, agencies, and influencers who seek to consolidate and optimize their digital footprint. Linktree’s overarching vision is to empower content creators with effective tools to showcase their work, allowing them greater control over their online presence. It continuously evolves its functionality to meet the needs of users navigating an increasingly diversified internet landscape.
Linktree has raised $166.0M across 3 funding rounds.
Linktree has raised $166.0M in total across 3 funding rounds.
Linktree is a technology company that provides a link-in-bio platform enabling creators, influencers, businesses, and professionals to consolidate their entire online presence into a single, customizable landing page accessible via one link. This platform solves the problem of social media bios typically allowing only one hyperlink by aggregating multiple links—such as social profiles, websites, stores, and content—into one mobile-optimized page, facilitating easier audience engagement and monetization. Linktree has experienced significant growth, reaching over 30 million users within six years and achieving unicorn status with a valuation of $1.7 billion in 2022[1][3][4].
Founded in 2016 by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys in Melbourne, Australia, Linktree emerged from the founders’ frustration with social media platforms that restrict users to a single bio link. The idea was rapidly prototyped and launched, quickly gaining traction due to its simplicity and viral growth loop—users share their Linktree link, which directs followers to multiple destinations, encouraging further adoption. Early pivotal moments include the rapid user growth and the introduction of a tiered freemium subscription model, which offers free basic services and paid plans with advanced customization, analytics, and integrations[3][4].
Linktree rides the trend of digital identity consolidation and creator economy growth. As social media platforms limit linking options, Linktree fills a critical gap by enabling seamless cross-platform promotion and monetization. The timing aligns with the rise of influencer marketing, ecommerce integration, and the increasing importance of personal branding online. Market forces such as the proliferation of content creators, the need for simplified digital marketing tools, and the shift toward mobile-first experiences favor Linktree’s growth. Its influence extends by empowering creators and small businesses to manage and monetize their digital presence efficiently, contributing to the democratization of online commerce and content distribution[1][3][4].
Looking ahead, Linktree is poised to deepen its product offerings with enhanced analytics, AI-driven customization, and expanded ecommerce capabilities. Trends shaping its journey include the continued expansion of the creator economy, increasing demand for integrated digital tools, and evolving social media platform policies. Linktree’s influence may evolve from a simple link aggregator to a comprehensive digital storefront and engagement hub, further embedding itself as an essential tool for online creators and entrepreneurs. Its ability to maintain viral growth and adapt to new digital trends will be critical to sustaining its market leadership[4][6].
Linktree has raised $166.0M across 3 funding rounds. Most recently, it raised $110.0M Series B in March 2022.
Linktree has raised $166.0M in total across 3 funding rounds.
Linktree's investors include Coatue, Index Ventures, 20VC, 2xN, Kevin Hartz, Airtree Ventures, Base Ventures, Battery Ventures, B Capital Group, Costanoa Ventures, Craft Ventures, Creandum.