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§ Private Profile · Boston, MA, USA
NewStore is a technology company.
NewStore delivers an Omnichannel-as-a-Service platform designed to empower brands to operate their retail stores via iPhone. This robust solution provides capabilities such as mobile point of sale, clienteling, endless aisle, and store fulfillment, transforming store associates into mobile-first customer service hubs. The platform integrates order management, inventory management, and payments, enabling a unified commerce experience across all customer touchpoints.
Stephan Schambach founded NewStore in 2015, building upon his extensive background as a pioneering figure in e-commerce. Having previously established Intershop, a foundational online shopping software, and later Demandware, a leading cloud-based e-commerce solution acquired by Salesforce, Schambach recognized the evolving customer expectation for seamless shopping experiences beyond traditional channels. This insight drove the creation of a platform bridging physical and digital retail.
The company's platform serves brands seeking to modernize their retail operations and cater to contemporary mobile-first consumers. NewStore’s vision centers on enabling a retail revolution by transforming physical stores with technology, fostering a consistent brand experience whether customers are interacting in-store, online, or through mobile devices. It aims to empower retailers to meet today’s demanding customer journey effectively.
NewStore has raised $211.0M across 6 funding rounds.
NewStore has raised $211.0M in total across 6 funding rounds.
NewStore is a mobile-first unified commerce / omnichannel platform that provides POS, order management, inventory, clienteling and native consumer apps as a single cloud service for retail brands seeking to modernize store operations and blend digital and physical shopping experiences[2][1].
High‑Level Overview
For a portfolio company (NewStore)
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take: NewStore occupies a practical middle ground—delivering a modern, mobile‑centric unified commerce platform that reduces integration complexity for retailers while leveraging partner ecosystems and strategic investors to scale adoption and feature breadth[2][3][4].
NewStore has raised $211.0M across 6 funding rounds. Most recently, it raised $45.0M Series B in July 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2021 | $45M Series B | — | Activant Capital, BlueRun Ventures, DN Capital, FJ Labs, Future Shape, General Catalyst, GSV Asset Management, Mundi Ventures, Team Global, Sina Afra | Announced |
| Jan 14, 2020 | $20M Venture Round | — | Stephan Schambach, Activant Capital, General Catalyst, Mike Micucci | Announced |
| May 1, 2018 | $20M Series B | — | Activant Capital, BlueRun Ventures, DN Capital, FJ Labs, Future Shape, General Catalyst, GSV Asset Management, Mundi Ventures, Team Global, Sina Afra | Announced |
| Jul 1, 2017 | $50M Series B | — | Activant Capital, BlueRun Ventures, DN Capital, FJ Labs, Future Shape, General Catalyst, GSV Asset Management, Mundi Ventures, Team Global, Sina Afra, Stephan Schambach | Announced |
| Sep 30, 2015 | $38M Venture Round | Larry Bohn | Stephan Schambach | Announced |
| Jul 1, 2015 | $38M Series A | — | DN Capital, FJ Labs, General Catalyst, GSV Asset Management, Team Global, Sina Afra | Announced |
NewStore has raised $211.0M in total across 6 funding rounds.
NewStore's investors include Activant Capital, BlueRun Ventures, DN Capital, FJ Labs, Future Shape, General Catalyst, GSV Asset Management, Mundi Ventures, Team Global, Sina Afra, Stephan Schambach, Mike Micucci.