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§ Private Profile · Claymont, DE, USA
PopUp is a technology company.
Popup delivers a no-code, end-to-end commerce platform, empowering merchants to build and manage customized online stores. Its visual drag-and-drop editor enables businesses to design full customer journeys without coding. This approach facilitates rapid deployment of unique digital storefronts, from initial contact to checkout, offering comprehensive flexibility in establishing a distinct online presence.
Corey Holmes and Matteo Grassi founded Popup in 2021, leveraging their prior experience at Shopify. They identified a clear market need for more customizable, user-friendly e-commerce solutions beyond existing templated offerings. Their insight focused on granting online retailers creative freedom to design digital spaces, mirroring the control available in physical retail, thereby enhancing both brand expression and personalized customer journeys.
The platform primarily serves online store owners and entrepreneurs seeking accessible tools to build and host robust digital shops. Popup’s mission is to democratize sophisticated online commerce, empowering businesses of all sizes to craft unique and engaging customer experiences. The company envisions a future where any merchant can easily deploy a fully personalized online storefront, maintaining complete control over their brand’s digital narrative and operational flow.
PopUp has raised $4.7M across 2 funding rounds.
PopUp has raised $4.7M in total across 2 funding rounds.
PopUp has raised $4.7M across 2 funding rounds. Most recently, it raised $4.0M Seed in November 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2022 | $4M Seed | Accel | AngelList Syndicator, Ardent Venture Partners, CapitalX, Coalition Operators, FirstMark Capital, Hyper, Logos Labs, Long Journey Ventures, NOT Boring Capital, Operator Collective, Prototype Capital, Round ONE Capital, Shaan's ALL Access Fund, SRB Ventures, Stripe, Allen Gannett, Christian Reber, Cristina Cordova, Fareed Mosavat, Gokul Rajaram, JAN Deepen, JOB VAN DER Voort, JON Hallett, Julian Shapiro, Koen BOK, Paul Yacoubian, Scott Belsky, Stefan Jeschonnek, Jeff Weiser, Johnny Boufarhat, 20VC, Seedcamp | Announced |
| Aug 1, 2013 | $650K Seed | — | — | Announced |
PopUp has raised $4.7M in total across 2 funding rounds.
PopUp's investors include Accel, AngelList Syndicator, Ardent Venture Partners, CapitalX, Coalition Operators, FirstMark Capital, Hyper, Logos Labs, Long Journey Ventures, Not Boring Capital, Operator Collective, Prototype Capital.
Popup is a no-code platform enabling small e-commerce merchants to build, manage, and host personalized online storefronts using a drag-and-drop visual editor, addressing limitations of marketplaces like Shopify and BigCommerce.[1] It serves merchants seeking customized experiences—from landing pages and ad campaigns to checkout—without coding, solving integration challenges for CRM, email marketing, and more, while generating revenue via monthly subscriptions and checkout fees.[1] Founded in 2021 by former Shopify employees, the company raised $3.5M in pre-seed funding, grew to 40 employees by late 2022, and launched publicly in early 2023, building on founders' prior success bootstrapping an eight-figure dropshipping business.[1]
Popup was founded in 2021 by Corey Holmes and Matteo Grassi, both ex-Shopify employees who previously co-founded Viceroy Group, a dropshipping company they bootstrapped to eight figures without venture capital.[1] The idea emerged from observing merchants on platforms like Shopify and BigCommerce limited to basic homepages and product pages, forcing them to hack together disjointed tools for advanced features like CRM and email marketing—often requiring custom coding.[1] They entered beta in September 2022, raised $3.5M pre-seed shortly after, and planned public launch in Q1 2023, leveraging their e-commerce expertise for rapid iteration.[1]
Popup rides the no-code/low-code wave in e-commerce, empowering non-technical merchants amid rising demand for personalized online experiences as marketplaces commoditize basic storefronts.[1] Timing aligns with post-2022 e-commerce maturation, where small sellers seek differentiation without developer costs, fueled by market forces like ad platform sophistication and customer expectations for tailored journeys.[1] It influences the ecosystem by democratizing advanced commerce tools, potentially accelerating merchant innovation and challenging incumbents like Shopify to enhance no-code capabilities.[1]
Popup's momentum—$3.5M raise, 40 employees, and public launch—positions it for scaling in a fragmented e-commerce tools market, with subscription + fees driving recurring revenue.[1] Upcoming trends like AI-driven personalization and headless commerce will amplify its drag-and-drop edge, enabling faster adaptation. Its influence may grow by fostering a merchant community around custom experiences, evolving from niche disruptor to essential layer in no-code e-commerce stacks—much like how its founders cracked dropshipping, Popup redefines storefront accessibility for the next wave of sellers.[1]