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§ Private Profile · San Francisco, CA, USA
Price.com is a technology company.
Price.com develops a comprehensive digital platform designed to maximize savings for consumers. Its core product functions as an AI-powered shopping assistant, offering comparison shopping across new, used, refurbished, and rental options, alongside coupons, cashback rewards, price history tracking, and real-time price alerts. The platform aggregates hundreds of thousands of offers from over 100,000 brands, providing transparency in the retail landscape.
The company was founded by Rahul "RJ" Jain, a seasoned entrepreneur with a notable pedigree, having previously sold a company to Google that now powers Google Test Labs. Jain's insight stemmed from identifying an opportunity to create a robust tool that empowers shoppers to efficiently find optimal prices across diverse e-commerce sites, driven by a vision for greater shopping transparency.
Price.com serves individual consumers seeking to optimize their purchasing decisions and save money across a wide array of products and services. The company's overarching mission is to be the ultimate money-saving platform, continuously evolving its technology to ensure consumers can access the best possible value in a dynamic retail environment.
Price.com has raised $36.0M across 4 funding rounds.
Price.com has raised $36.0M in total across 4 funding rounds.
Price.com has raised $36.0M in total across 4 funding rounds.
Price.com's investors include Waterbridge Capital, 01 Advisors, Lawrence O'Connor, Luís Neto, Ricky Caplin, Tim Tebow, TRAC VC, Work Play Ventures, Kevin Hartz, AIX Ventures, Animal Capital, Aurora Forge.
# Price.com: The AI-Powered Savings Platform Reshaping Consumer Shopping
Price.com is a fintech-enabled consumer savings platform that combines comparison shopping, cashback rewards, coupons, and price tracking into a unified, free experience[1][4]. Founded in 2016 and headquartered in Los Angeles (with offices in San Francisco), the company serves consumers seeking to maximize savings across over 100,000 brands and thousands of retail partners[2][3].
The platform's core value proposition is straightforward: eliminate friction from the savings discovery process. Rather than forcing consumers to hunt across multiple websites for deals, Price.com's patented AI-powered matching algorithm searches over 1 billion items in real-time to surface the best prices on new, used, refurbished, rental, and local products[1][4]. Users can access the platform via desktop, mobile web, browser extension, native apps, and even chatbot interfaces, earning cashback on purchases and discovering coupon codes without leaving their shopping flow[1][4].
With approximately 30 employees and reported revenue of $14.6 million, Price.com operates on a transaction-based model, taking a cut on sales facilitated through its platform[2][3]. The company is in active growth mode, having raised a $10 million Series Seed round led by Ricky Caplin and backed by prominent investors including Founders Fund, Social Capital, former Twitter CEO Dick Costolo, and Airbnb CTO Vanja Josifovski[5].
Price.com emerged from founder Rahul Jain's vision to democratize savings discovery[5]. The company was founded in 2016, arriving at a moment when e-commerce fragmentation had made price comparison increasingly tedious for consumers. Rather than building yet another coupon aggregator, Jain and his team invested in proprietary AI-powered matching technology—the company's core differentiator—to enable real-time product discovery across disparate retail ecosystems[1][4].
The company's early traction came from partnerships that validated the model. A notable collaboration with Mark Cuban's Cost Plus Drug Company demonstrated Price.com's ability to expand beyond traditional retail into healthcare, helping consumers navigate prescription drug pricing transparency[3]. Additional partnerships with organizations like Goodwill Industries of Greater NY and Northern NJ further proved the platform's utility across diverse retail verticals[5].
The $10 million Series Seed round in 2024 marked a pivotal moment, bringing together a constellation of tech luminaries and successful operators—including former Venmo COO Michael Vaughan, Pinterest Chief Scientist Jure Leskovec, and celebrities like NBA All-Star Baron Davis—signaling strong conviction in the market opportunity and the team's execution capability[5].
Price.com's patented technology is its moat. The algorithm indexes over 1 billion items across thousands of stores, enabling real-time discovery of products across multiple conditions (new, used, refurbished, rental, local)[1][4]. This scale and speed are difficult to replicate and create a compounding advantage as more data flows through the system.
Unlike traditional coupon or cashback platforms, Price.com meets consumers where they shop—desktop, mobile web, browser extension, native apps, and chatbot[1][4]. This multi-surface approach reduces friction and increases engagement frequency, a critical metric for fintech-enabled commerce platforms.
The platform consolidates four distinct consumer needs—price comparison, cashback, coupons, and price alerts—into a single interface[1][4]. This integration reduces cognitive load and creates a stickier user experience than point solutions.
With partnerships across over 100,000 brands and thousands of retail partners, Price.com offers genuine breadth[2][5]. This scale attracts both consumers (more savings opportunities) and merchants (more customer acquisition channels), creating network effects.
The Cost Plus Drug Company partnership demonstrates Price.com's ability to extend beyond traditional retail into specialized verticals like healthcare, where price transparency remains a significant pain point[3].
Price.com operates at the intersection of three powerful macro trends: the rise of AI-powered consumer applications, the fragmentation of retail across channels and marketplaces, and growing consumer demand for financial optimization tools.
The company exemplifies how generative AI and machine learning are reshaping consumer search and discovery. Rather than keyword-based search, Price.com's matching algorithm understands product intent and context, delivering superior results. This positions the company within a broader wave of AI-native consumer applications that are displacing traditional search and comparison tools.
The explosion of direct-to-consumer brands, marketplace proliferation, and the rise of niche retailers has fragmented consumer shopping. Price.com's aggregation layer becomes increasingly valuable as fragmentation deepens—the platform essentially becomes the "operating system" for price-conscious shopping across a splintered retail landscape.
Price.com sits at the nexus of fintech and e-commerce, similar to platforms like Rakuten or Ibotta. However, its AI-first approach and omnichannel accessibility position it as a next-generation player in this space. As consumers become more sophisticated about maximizing rewards and cashback, platforms that integrate savings discovery with transaction execution gain disproportionate value.
The Cost Plus Drug Company partnership signals Price.com's recognition of healthcare as a high-impact vertical. With prescription drug pricing remaining opaque and costly for consumers, Price.com's matching technology could become a critical tool for healthcare affordability—a trend likely to accelerate as regulatory pressure on drug pricing intensifies.
Price.com is well-positioned to become the default savings layer for digital commerce. The company's combination of proprietary technology, omnichannel distribution, and strong investor backing creates a compelling foundation for growth. The path forward likely involves three key developments:
Vertical Expansion: Beyond retail and healthcare, Price.com could extend into travel, insurance, and financial services—any category where price comparison and cashback create consumer value. The Cost Plus partnership is a proof point; expect more.
International Growth: The company has explicitly stated ambitions to expand overseas[3]. Markets with high e-commerce penetration and fragmented retail (Southeast Asia, Europe) represent significant opportunities.
Merchant Monetization: As the platform scales, Price.com can deepen relationships with merchants through sponsored listings, premium placement, and data insights—similar to how Amazon has monetized its marketplace. This could diversify revenue beyond transaction fees.
The broader significance is this: Price.com represents the emergence of AI-powered financial optimization layers that sit between consumers and merchants. As these layers become more sophisticated and ubiquitous, they will increasingly shape consumer behavior and merchant economics. Price.com's early-mover advantage in building this layer, combined with strong capital backing and a clear path to scale, positions it as a potential category leader in the next generation of fintech-commerce infrastructure.
Price.com has raised $36.0M across 4 funding rounds. Most recently, it raised $12.0M Other Equity in October 2025.