Red Bike Capital

Red Bike Capital is an early stage VC fund based in New York that invests in Vertical & AI, Fintech and Health & Wellness. We invest in experienced, technical founders with deep founder-market fit, solving big problems while demonstrating capital efficiency.

High-Level Overview

Red Bike Capital is a Latina and woman-led early-stage venture capital firm based in New York, dedicated to backing founders who are building high-growth startups in fintech, enterprise SaaS, and health & wellness. The fund’s mission centers on driving innovation and economic impact by providing access to capital, strategic guidance, and operational support—especially for underrepresented founders. Red Bike Capital’s investment philosophy emphasizes capital efficiency, founder-market fit, and scalable go-to-market strategies, focusing on startups that leverage technology to solve real-world problems in financial inclusion, healthcare outcomes, and sustainable commerce. By investing in early-stage companies, Red Bike plays a vital role in shaping the next generation of category-leading startups and fostering a more diverse and resilient startup ecosystem.

Origin Story

Founded in 2021 by Rachel ten Brink and Herman Goihman, Red Bike Capital emerged from a shared vision to empower founders who are often overlooked by traditional venture capital. Rachel, a Y Combinator alum and co-founder of Scentbird, brings firsthand experience scaling a consumer tech company to over $100 million in revenue. Herman, with a background in investment banking and fintech, has managed credit funds and deployed over $2 billion in assets. Together, they combined their expertise in growth, brand building, and asset management to create a fund that not only invests capital but also actively mentors and connects founders. Over time, Red Bike Capital has evolved to focus on startups that are primed for disruption, with a particular emphasis on fintech, SaaS, and health & wellness.

Core Differentiators

• Latina and Woman-Led: Red Bike Capital stands out as a fund led by diverse partners, bringing unique perspectives and a commitment to inclusivity.
• Hands-On Support: The team provides strategic guidance, networking, and mentorship, helping founders secure their first enterprise clients and scale effectively.
• Proven Track Record: With over 30 years of combined experience, the partners have a history of scaling companies and deploying significant capital.
• Unique Deal Flow: 80% of investments come from referrals by other founders, ensuring access to high-quality, vetted opportunities.
• Focus on Impact: The fund prioritizes startups that drive financial inclusion, improve health outcomes, and promote sustainable commerce.

Role in the Broader Tech Landscape

Red Bike Capital is riding the wave of increased demand for fintech, SaaS, and health & wellness solutions, sectors that are experiencing rapid growth and disruption. The timing is critical, as more founders from underrepresented backgrounds seek access to capital and resources. By focusing on these high-impact areas, Red Bike Capital is helping to diversify the startup ecosystem and drive innovation. The firm’s emphasis on operational excellence and go-to-market strategy positions its portfolio companies to capitalize on market forces, such as the digitization of traditional industries and the rise of AI-driven solutions. Red Bike’s influence extends beyond individual investments, contributing to a more inclusive and dynamic tech landscape.

Quick Take & Future Outlook

Looking ahead, Red Bike Capital is poised to continue its growth trajectory, supporting a new wave of founders who are leveraging technology to solve pressing challenges. The firm’s focus on diversity, operational support, and strategic partnerships will be key drivers of its success. As the fintech, SaaS, and health & wellness sectors continue to evolve, Red Bike Capital’s influence is likely to expand, shaping the future of innovation and entrepreneurship. By staying true to its mission and adapting to emerging trends, Red Bike Capital will remain a vital force in the startup ecosystem, empowering founders to turn potential into performance.