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ReFiBuy provides Agentic Commerce Optimization (ACO), a platform enhancing product data and visibility for brands across AI shopping engines. Its Commerce Intelligence Engine, a closed-loop agentic system, continually evaluates and enriches product information. This ensures businesses remain competitive as AI mediates consumer discovery and purchasing.
The company was founded by four e-commerce veterans: Scot Wingo, Cameron Bowe, Derek Conlin, and James Frawley. Scot Wingo, a co-founder of ChannelAdvisor, serves as CEO. They launched ReFiBuy, identifying a need for new optimization strategies as traditional approaches proved insufficient for agentic artificial intelligence.
ReFiBuy caters to brands, retailers, and agencies navigating the AI-driven commerce landscape. The platform helps businesses optimize product catalogs for AI agents, ensuring prominent placement. ReFiBuy’s vision is to redefine product discovery, empowering clients to thrive in an automated retail environment.
ReFiBuy has raised $2.0M across 1 funding round.
ReFiBuy has raised $2.0M in total across 1 funding round.
ReFiBuy is a technology company founded in 2025 that builds AI-native solutions specifically for the e-commerce and retail sectors. Its flagship product, the Commerce Intelligence Engine, is designed to ingest, enrich, distribute, and monitor product catalogs at the SKU level to optimize them for the emerging era of agentic commerce—shopping driven by AI agents like ChatGPT and Google Gemini. ReFiBuy serves retailers, brands, and agencies aiming to improve automation, adaptability, and product discoverability in AI-powered shopping environments. By enabling dynamic responses to market shifts and enhancing product visibility on AI digital shelves, ReFiBuy addresses inefficiencies in traditional e-commerce platforms and helps clients future-proof their digital commerce strategies[1][2][3][4][5].
ReFiBuy was founded in 2025 in Raleigh, United States, by a team of e-commerce veterans including Scot Wingo, Cameron Bowe, James Frawley, and Derek Conlin, who bring experience from companies like ChannelAdvisor, Walmart, and MikMak. The idea emerged from recognizing the transformative impact of generative AI on shopping behaviors and the need for tools that ensure product catalogs remain accurate, enriched, and competitive in this new agentic commerce landscape. Early traction included partnerships with brands such as Steve Madden, which helped validate the platform’s ability to enhance product content and visibility for AI-driven digital shelves[1][3][4].
ReFiBuy rides the wave of the shift from traditional keyword-based search and online marketplaces to agentic commerce, where AI agents actively research, recommend, and complete purchases for consumers. This trend is driven by advances in generative AI and large language models that deliver context-aware shopping experiences. The timing is critical as retailers and brands must adapt quickly to maintain discoverability and competitiveness in this new environment. ReFiBuy influences the ecosystem by providing the first agentic-native platform that enables businesses to optimize their product data for AI shopping engines, thus shaping how digital commerce evolves in the AI era[4][5].
Looking ahead, ReFiBuy is positioned to expand its influence as agentic commerce grows, with ongoing enhancements to its AI-driven catalog optimization and monitoring capabilities. Trends such as increased adoption of generative AI in retail, the rise of AI shopping assistants, and the need for real-time product data accuracy will shape its journey. ReFiBuy’s closed-loop learning approach and seamless integration with existing systems give it a competitive edge to help retailers and brands thrive in the evolving digital commerce landscape. Its continued collaboration with industry leaders and expansion of AI capabilities will likely deepen its role as a key enabler of agentic commerce[3][4][5].
In sum, ReFiBuy is redefining the research-find-buy journey by harnessing agentic AI to make product catalogs smarter, more adaptable, and more visible in the new era of AI-powered shopping.
ReFiBuy has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in March 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2025 | $2M Seed | — | Commerce Ventures, G20 Ventures, Magma Partners, Ravelin Capital, Shaan's ALL Access Fund, Tribe Capital, Anthony Pompliano, Paul Rabil, SAM Parr | Announced |
ReFiBuy has raised $2.0M in total across 1 funding round.
ReFiBuy's investors include Commerce Ventures, G20 Ventures, Magma Partners, Ravelin Capital, Shaan's All Access Fund, Tribe Capital, Anthony Pompliano, Paul Rabil, Sam Parr.
