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§ Private Profile · 170 Columbus Ave Ste 280, San Francisco, California, 94133
Sharethrough is a company.
Sharethrough has raised $56.0M across 8 funding rounds.
Key people at Sharethrough.
Sharethrough has raised $56.0M in total across 8 funding rounds.
Sharethrough operates as an omnichannel supply-side platform and ad exchange, facilitating programmatic advertising that connects publishers and advertisers. The company provides technology solutions designed to serve non-interruptive ads into content feeds, aiming to improve ad performance and user experience. Its platform is underpinned by advanced real-time bidding technology, enhancing ad experiences across various digital media to foster a more sustainable advertising ecosystem.
Sharethrough was founded in 2008 by Dan Greenberg and Robert Fan. Their initial insight stemmed from the need to develop a more human-centric advertising approach, moving away from intrusive ad formats to create a beneficial environment for both content creators and advertisers. Greenberg serves as Founder and President, while Fan holds the role of Founder and CTO, bringing a technical vision to the company's development.
The platform serves a diverse clientele, including marketers, trading desks, publishers, journalists, content creators, and app developers. Sharethrough’s long-term vision centers on cultivating a robust and ethical advertising ecosystem. It strives to drive revenue for its partners while ensuring ads are integrated thoughtfully and effectively, ultimately working towards preserving an open internet supported by valuable, non-disruptive advertising.
Key people at Sharethrough.
Sharethrough has raised $56.0M in total across 8 funding rounds.
Sharethrough's investors include Jamie West, Elevation Partners, Floodgate, North Bridge Venture Partners, Silver Creek Ventures, British Sky Broadcasting, ClimacticVC, ENIAC Ventures, Heavybit, Ignition Partners, Lowercarbon Capital, North Bridge.
Sharethrough is a technology company specializing in digital advertising, operating as an omnichannel supply-side platform that connects publishers and advertisers through advanced real-time bidding (RTB) technology. It supports multiple ad formats including display, video, and native ads across devices and web experiences. The company’s mission is to build a sustainable advertising ecosystem that helps independent web publishers, journalists, content creators, and app developers thrive by enabling better monetization and more respectful, effective advertising. Sharethrough manages billions of ad requests daily, serving thousands of websites and apps globally, and has recently emphasized reducing the carbon footprint of digital advertising through initiatives like GreenPMPs™[1][2][3].
Founded in 2008, Sharethrough was created with the vision of bringing respect and care to the online advertising ecosystem. The company was started by founders who sought to shift digital advertising away from intrusive ads toward formats that enhance user experience and ad performance. Early traction came from its innovative approach to native advertising and programmatic technology, which allowed publishers to better control their ad inventory and improve user engagement. Over time, Sharethrough has evolved by expanding its technology capabilities and recently merged with District M and later with Equativ, significantly increasing its scale, reach, and product offerings[1][3][4][5].
Sharethrough rides the trend of programmatic advertising’s growth combined with increasing demand for sustainable and user-friendly ad experiences. The timing is critical as digital advertising faces scrutiny over privacy, ad fatigue, and environmental impact. Sharethrough’s innovations in green advertising and its merger-driven scale position it well to influence the shift toward more ethical, transparent, and efficient ad ecosystems. Its role in connecting independent publishers with advertisers supports the broader movement to sustain quality journalism and content creation in a digital-first world[1][3][4][5].
Going forward, Sharethrough is poised to leverage its expanded scale and technology through its merger with Equativ to accelerate innovation in areas like connected TV (CTV), retail media, and AI-driven ad curation. Trends such as increased demand for transparency, sustainability, and cross-device advertising will shape its journey. Sharethrough’s influence is likely to grow as it continues to champion a human-centric, sustainable approach to digital advertising, helping to redefine industry standards and support the independent web ecosystem[4][5][6].
Sharethrough has raised $56.0M across 8 funding rounds. Most recently, it raised $10.0M Other Equity in September 2014.
