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§ Private Profile · Berlin, Germany
Simplaex is a technology company.
Simplaex has raised $4.0M across 2 funding rounds.
Key people at Simplaex.
Simplaex has raised $4.0M in total across 2 funding rounds.
Simplaex develops artificial intelligence-powered user targeting technology for the programmatic advertising ecosystem. Its core offering, Rivr, functions as an AI-driven library designed to integrate seamlessly with Supply Side Platforms (SSPs) and ad exchanges. This technology enables sophisticated user classification and enhances auction intelligence, optimizing the efficiency of digital ad placements.
The company was founded in 2015 by Jeffry van Ede and Moti Tal, who identified a critical need for advanced AI to bring greater precision to digital ad auctions. Their insight focused on leveraging artificial intelligence to transform how advertisers effectively reach their intended audiences within the complex programmatic landscape.
Simplaex primarily serves participants within the programmatic advertising space, including ad exchanges and demand-side platforms. Its overarching vision is to evolve into a crucial partner for streamlining and intelligentizing ad trading, thereby creating a more efficient marketplace and optimizing advertising expenditure for brands.
Simplex Information Technologies Inc. (likely the intended "Simplaex," given phonetic similarity and tech focus) is a specialized IT company based in Ankara University Technopolis, Turkey, developing industrial internet applications for the healthcare sector.[1] It builds scalable software platforms powered by universal connectivity, advanced analytics, and medical/operational apps, serving over 140 hospitals in Turkey and worldwide to reduce costs, boost accessibility, and improve patient outcomes through tools like teleradiology systems, clinical decision support, augmented reality workflows, and operational surveillance.[1] The company solves inefficiencies in patient processes by optimizing workflows at affordable costs, connecting caregivers to machine data for clinical, operational, and financial gains, with strong growth evidenced by its global reach and innovation-driven positioning.[1]
Simplex Information Technologies Inc. emerged from Ankara University Technopolis, a hub fostering tech innovation, though exact founding details are not specified in available sources.[1] Its backstory centers on a team of experienced managers, risk-tolerant leaders, and highly educated innovators committed to transforming healthcare from "as is" to "as it should be" via sustainable, affordable tech.[1] Early traction likely built through strategic development of globally scalable products, prioritizing real value in industrial internet for healthcare, with pivotal growth in serving research hospitals and expanding to over 140 facilities internationally.[1] This humanizes the company as a passionate group of visionary professionals addressing core healthcare pain points through continuous innovation.[1]
Simplex rides the wave of industrial internet and digital health trends, particularly in healthcare IoT, where connectivity and analytics address global demands for efficient, accessible care amid rising costs and aging populations.[1] Timing aligns with post-pandemic acceleration of telehealth and remote monitoring, amplified by market forces like AI integration and data-driven operations in emerging tech hubs like Turkey's Technopolis.[1] It influences the ecosystem by serving 140+ hospitals, fostering scalable models that could expand to global markets, and promoting proactive management tools that enhance productivity across the industry.[1]
Simplex is poised for expansion by scaling its platforms to more international hospitals, leveraging AI and AR advancements to deepen healthcare IoT penetration.[1] Trends like Industry 5.0 human-centric tech and web3 data security will shape its path, potentially amplifying influence through policy advocacy and partnerships in underserved regions.[1] As a nimble innovator in a high-growth sector, its focus on tangible outcomes positions it to lead affordable digital transformation, evolving from regional player to global healthcare optimizer—echoing its core mission to redefine "as it should be."[1]
Key people at Simplaex.
Simplaex has raised $4.0M in total across 2 funding rounds.
Simplaex's investors include Target Partners, Antheria Holding, High-Tech Grunderfonds.
Simplaex has raised $4.0M across 2 funding rounds. Most recently, it raised $3.0M Series A in March 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2017 | $3M Series A | — | Target Partners, Antheria Holding, High Tech Grunderfonds | Announced |
| Dec 1, 2015 | $1M Seed | — | Target Partners | Announced |
