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§ Private Profile · San Francisco, CA, USA
SimpleGeo is a company.
SimpleGeo has raised $9.0M across 2 funding rounds.
Key people at SimpleGeo.
SimpleGeo has raised $9.0M in total across 2 funding rounds.
SimpleGeo developed a foundational platform for location-based services in mobile applications. It offered developers tools and infrastructure to integrate geospatial data, enabling dynamic maps and location intelligence. This technology served as a crucial backend for the burgeoning mobile ecosystem, supporting applications that required precise spatial context.
Founded by Matt Galligan and Joe Stump, SimpleGeo emerged early in the mobile era, addressing the need for scalable geolocation services. Their insight was to simplify location data complexities, allowing developers to build compelling, location-aware user experiences without managing intricate mapping infrastructure.
SimpleGeo served developers embedding location capabilities into their products. Its vision was to be the essential layer for any mobile application leveraging geospatial context, empowering a new generation of digital services. It aimed to enable applications to intuitively understand and respond to their physical surroundings.
Key people at SimpleGeo.
# SimpleGeo: High-Level Overview
SimpleGeo was a location-based developer platform that provided APIs and hosted databases enabling developers to build location-aware applications[1][2]. Founded in 2009 by Matt Galligan and Joe Stump, the company addressed a critical gap in the developer toolkit: there were no optimized tools for building location-based services at scale[1]. SimpleGeo served B2B customers—primarily software developers and companies building mobile and web applications that needed to store, query, and leverage location data efficiently[1][2].
The company's core problem-solving approach was elegant: as location-aware mobile devices proliferated, developers needed infrastructure to manage location information attached to transactions, virtual goods, user profiles, and other data types[1]. SimpleGeo built that infrastructure as a hosted service, charging based on usage rather than fixed tiers[1].
# Origin Story
Matt Galligan and Joe Stump initially set out to create location-based games, but quickly realized the foundational tools they needed didn't exist[1]. Rather than continue struggling with inadequate infrastructure, they pivoted to build the platform itself—a classic "scratch your own itch" origin story that has launched countless successful startups[1].
The company launched in early 2010 and moved quickly to establish a product suite[1]. By 2011, SimpleGeo had released Places (a database of points of interest) and Context (a tool for querying location-relevant data like local weather)[1]. The flagship product, SimpleGeo Storage, launched in March 2011 as a distributed, hosted database optimized for spatial queries, achieving 99% of queries in under 100 milliseconds during beta testing[1].
The company's trajectory accelerated when Jay Adelson, the former CEO of Digg and founder of Equinix, joined as CEO in 2011, with Galligan transitioning to Chief Strategy Officer[3]. However, this growth phase was short-lived: SimpleGeo was acquired by UrbanAirship in November 2011, marking the end of the independent company[4].
# Core Differentiators
# Role in the Broader Tech Landscape
SimpleGeo rode the wave of mobile-first computing at precisely the right moment. As smartphones became ubiquitous in the late 2000s and early 2010s, location data transformed from a niche feature into a fundamental building block for apps—from ride-sharing to social networks to retail[1]. The company positioned itself as the infrastructure layer for this shift, similar to how AWS later became the backbone for cloud computing.
The timing was critical: location-based services were exploding, but the developer experience remained fragmented[1]. SimpleGeo filled that gap before larger players like Microsoft (with Azure location tools) could dominate[1]. By providing a purpose-built platform rather than a generic database, SimpleGeo demonstrated that specialized infrastructure companies could command significant value in the startup ecosystem.
The company's acquisition by UrbanAirship—a push notification platform—suggested a strategic consolidation: location data and user engagement became increasingly intertwined as mobile apps matured[4].
# Quick Take & Future Outlook
SimpleGeo's story is one of excellent timing and execution cut short by acquisition. The founders identified a genuine infrastructure gap, built a differentiated solution with measurable performance advantages, and attracted world-class leadership. However, the November 2011 acquisition by UrbanAirship suggests that independent survival became difficult—likely due to competitive pressure from larger cloud providers or the need for deeper capital to scale[4].
The broader lesson: SimpleGeo proved that location data infrastructure was valuable enough to acquire, validating the market they identified. Today's location-based economy—from mapping APIs to geofencing to location analytics—owes intellectual and architectural debt to platforms like SimpleGeo that demonstrated the importance of purpose-built spatial databases. Had SimpleGeo remained independent longer, it might have become a foundational infrastructure company comparable to Twilio or Stripe. Instead, it became a successful exit that enriched its founders and influenced how the industry thinks about location as a first-class data type.
SimpleGeo has raised $9.0M across 2 funding rounds. Most recently, it raised $8.0M Series A in May 2010.
SimpleGeo has raised $9.0M in total across 2 funding rounds.
SimpleGeo's investors include Scott Raney, Acequia Capital, Citi Ventures, Zachary Bogue, First Round Capital, Gideon Yu, Foundry Group, Goat Capital, Hanabi Capital, Khosla Ventures, Kima Ventures, Nexus Venture Partners.
