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Swallow develops a sophisticated financial pricing platform specifically designed for the insurance industry. Its core offering allows users to rapidly build, test, and deploy complex insurance rates and rules, streamlining the process of product development and market adaptation. The platform provides tools for insurers to manage their pricing models with enhanced agility and control, facilitating quicker responses to market changes and regulatory demands.
Swallow was incorporated in the United Kingdom under the entity Llow Group Ltd, with its operations based in London. While specific founder details are not widely publicized, the company emerged from an understanding of the critical need within the insurance sector for more dynamic and responsive pricing infrastructure. This insight led to the creation of a system that moves beyond traditional, often rigid, actuarial methods.
The platform serves modern insurers seeking to optimize their pricing strategies and improve operational efficiency. Swallow's vision centers on empowering these institutions with the ability to bring their pricing models to life swiftly and accurately. It aims to be the essential infrastructure for insurers looking to innovate and maintain a competitive edge in a constantly evolving market.
Swallow has raised $1.0M across 1 funding round.
Swallow has raised $1.0M in total across 1 funding round.
Swallow is a modern no-code pricing platform designed specifically for the insurance industry, enabling pricing teams to manage, build, test, and deploy pricing models efficiently.[1] It serves insurance companies by accelerating product launches and addressing the complexities of financial pricing, with a focus on simplifying price changes that are often time-consuming in traditional setups.[1] Founded in 2022 and based in London, the company emerged from real-world frustrations in insurtech, showing early promise in a competitive landscape alongside tools like Earnix and Atidot.[1]
A separate, longer-established entity called SwallowTech (or Swallow Technology Limited) provides integrated software solutions for financial services, emphasizing straight-through processing (STP), operational efficiency, cash management, reconciliation, anti-money laundering, and more.[2][3][4][5] Operating since 1984 with around 16 employees and $6 million in annual revenue, it targets broader financial operations rather than insurtech-specific pricing.[2][3]
The insurtech Swallow was founded in 2022 in London by individuals including James Rimmer, who drew from his experience as CTO at By Miles, the UK's largest pay-by-mile car insurer (sold to Direct Line Group in 2023).[1] Rimmer's frustrations with complex, slow financial pricing models firsthand inspired the no-code platform to streamline these processes for insurers.[1]
SwallowTech, incorporated as Swallow Technology Limited on May 6, 1986 (originally Beararm Limited), has evolved as a steady provider of financial software, now led by CEO Tony Waszkiewicz.[3][5] With a focus on integrated modules for cash reconciliation, treasury, and compliance, it has maintained operations from London addresses, achieving consistent revenue growth to $6 million by 2024.[2][3][5]
Swallow rides the insurtech wave of AI-driven personalization and rapid pricing amid rising competition and regulatory demands, where outdated models slow innovation—its 2022 timing aligns with post-pandemic digital shifts in insurance.[1] By simplifying pricing, it influences ecosystem efficiency, competing with established players like Earnix (2001) while enabling faster market responses to telematics and health trends.[1]
SwallowTech anchors legacy financial services modernization, capitalizing on persistent needs for compliance and reconciliation in a high-volume transaction world influenced by fintech regulations and STP mandates.[2][3] Its enduring presence supports the ecosystem's backbone, minimizing costs in areas like anti-money laundering amid evolving global standards.[2]
For Swallow, expect accelerated growth through insurtech partnerships and AI enhancements, shaped by trends in real-time pricing and embedded insurance—its early momentum positions it to capture share from slower incumbents.[1] SwallowTech will likely expand modules for cloud-native finance, benefiting from steady demand in reconciliation and AML as transaction volumes surge.[2][3]
Both embody financial tech's dual paths: Swallow's agile disruption versus SwallowTech's reliable infrastructure, together advancing efficiency in a sector ripe for streamlined operations.[1][2]
Swallow has raised $1.0M in total across 1 funding round.
Swallow's investors include Connect Ventures, Jigsaw VC, ACME Capital, Catapult Capital, CRV, Double Prime LLP, Earlybird Venture Capital, Embedded Ventures, Passion Capital, Picus Capital, The Fintech Fund, Dileep Thazhmon.
Swallow has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in September 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2023 | $1M Seed | Connect Ventures, Jigsaw VC | ACME Capital, Catapult Capital, CRV, Double Prime LLP, Earlybird Venture Capital, Embedded Ventures, Passion Capital, Picus Capital, The Fintech Fund, Dileep Thazhmon, Eric Demuth, Francesco Simoneschi, Shervin Pishevar | Announced |
