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Embedded Ventures is an early-stage deep tech venture capital firm based in Los Angeles and Malibu, California, that invests in startups developing hardware and software technologies for defense, space, and advanced manufacturing. The firm deploys institutional capital into dual-use markets, focusing specifically on commercial applications that also serve critical national security interests. Operating with a small team of 1 to 10 employees, the organization leverages its specialized networks to support portfolio growth and commercialization. The firm targets companies serving the United States Department of Defense and maintains strategic industry connections to prominent aerospace entities like Relativity Space and Virgin Orbit. In 2023, the partnership expanded its leadership team by adding Bill Cramsie to help manage its growing portfolio of early-stage deep tech investments. Embedded Ventures was founded in 2020 by co-founders Jenna Bryant and Jordan Noone.
Key people at Embedded Ventures.
Embedded Ventures is an early-stage venture capital firm specializing in deep tech investments, primarily focused on startups developing cutting-edge technologies in space operations, digital engineering, and advanced manufacturing. Their mission centers on identifying and supporting transformative startups that have applications in defense, national security, and critical technology sectors. By leveraging a strong network and operator expertise, Embedded Ventures aims to accelerate growth and commercialization for its portfolio companies, positioning them for success in competitive, high-impact markets[1][3][6].
Founded in 2020 and headquartered in California, Embedded Ventures was co-founded by industry veterans Jenna Bryant and Jordan Noone, who bring firsthand operational experience in the sectors they invest in. The firm has evolved with a unique partnership model, including a notable collaboration with the United States Space Force, which underscores its strategic focus on space technologies and defense-related innovation. This partnership and the founders’ backgrounds have helped Embedded Ventures build credibility and early traction in the deep tech venture ecosystem[1][3][5].
Embedded Ventures rides the wave of increasing government and commercial interest in space technologies, advanced manufacturing, and digital engineering. The timing is critical as space operations and defense tech are rapidly evolving, driven by geopolitical shifts and technological advancements such as satellite constellations, autonomous systems, and digital twins. Market forces favor firms that can bridge the gap between innovation and operational deployment, and Embedded Ventures’ close ties to defense agencies position it uniquely to influence and accelerate the commercialization of these technologies. Their investments contribute to strengthening the U.S. position in space and defense innovation, while also fostering a vibrant startup ecosystem in deep tech[1][3][6].
Looking ahead, Embedded Ventures is poised to expand its influence as demand for space and defense-related technologies grows globally. Trends such as increased satellite deployment, autonomous systems, and digital transformation in manufacturing will shape their investment focus. The firm’s operator-driven approach and strategic partnerships suggest it will continue to identify high-potential startups early, helping them scale and impact critical sectors. As geopolitical and technological landscapes evolve, Embedded Ventures’ role as a bridge between innovation and national security will likely deepen, making it a key player in the future of deep tech venture capital[1][3][6].
Key people at Embedded Ventures.
Embedded Ventures has more than 26 tracked investments across 22 companies. The latest tracked deal is $4.0M Seed in Asseta AI in November 2025.
