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Symbiosys operates a retail media platform facilitating collaboration between brands and retailers. It amplifies marketing performance and optimizes campaign outcomes using integrated online and in-store sales data. The platform streamlines marketing efforts, precisely measuring effectiveness for all stakeholders in the retail ecosystem, thus fostering a symbiotic relationship in marketing strategy and execution.
Bashar Kachachi founded Symbiosys in 2022. He recognized an unmet need for better marketing alignment between brands and retailers, stemming from disparate systems and uncoordinated efforts. His vision was to build a unified technology solution delivering impactful campaigns and clear performance metrics across the complex retail landscape, enabling cohesive and data-driven engagement.
Symbiosys serves brands and retailers focused on refining marketing strategies and collaboration. The company’s vision is to continually advance its platform, providing sophisticated capabilities for data-driven optimization and enhanced partnership. It empowers users to achieve superior, measurable success in retail advertising, ultimately shaping the future of integrated retail media.
Symbiosys has raised $9.0M across 1 funding round.
Symbiosys has raised $9.0M in total across 1 funding round.
Symbiosys has raised $9.0M in total across 1 funding round.
Symbiosys's investors include FUSE, Bain Capital Ventures, IPD Capital, Alex Tang, Jonathan Opdyke, Patrick Miller, Scott Friend.
Symbiosys has raised $9.0M across 1 funding round. Most recently, it raised $9.0M Series A in January 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2024 | $9M Series A | Ysplit | Bain Capital Ventures, IPD Capital, Alex Tang, Jonathan Opdyke, Patrick Miller, Scott Friend | Announced |
Symbiosys is a Bellevue, Washington-based adtech startup founded approximately two years ago (around 2022), specializing in a retail media platform that aligns retailers and brands for off-site advertising on platforms like Google search and Instagram.[1][4] The company builds technology enabling collaborative bidding, real-time reporting, and analytics using first-party data to drive traffic to retailer sites, addressing gaps in the $45 billion retail media market where bottom-funnel ads lack scale and top-funnel efforts lack performance.[1][4] It serves large retailers and product brands, solving the problem of misaligned performance marketing by unlocking the "middle of the funnel" with high-scale, high-performance off-site campaigns; the firm recently raised $9 million in Series A funding led by Fuse (total funding $11.5 million) and has grown to over 20 employees, now operating as a DoorDash company.[1][4]
Symbiosys was founded by CEO Bashar Kachachi, a former advertising leader at Google with over a decade at Microsoft developing ad-related products.[1] The idea emerged from recognizing opportunities in the booming retail media sector, inspired by Amazon's ad success, to rethink retailer-brand collaboration for off-site ads.[1] Early traction includes securing customers among large retailers and raising initial funding, culminating in the 2024 Series A led by Fuse, with angels like Scott Friend of Bain Capital Ventures; key execs include President John Roswech (ex-Marchex, HookLogic) and engineering lead Dan Cooke (ex-Criteo, HookLogic).[1]
(Note: Search results also reference Symbiosys Technologies, a separate 2001-founded IT services firm in India/US focused on engineering and animation, but context points to the adtech startup as the primary subject.[2][3])
Symbiosys rides the retail media wave, a $45 billion market fueled by retailers like Amazon generating high-margin ad revenue, shifting from in-house to off-site expansion for scale.[1] Timing aligns with post-privacy changes emphasizing first-party data and performance marketing, where brands seek traffic-driving ads beyond retailer sites.[1][4] Market forces favoring it include unlimited off-site ad inventory and demand for symbiotic retailer-brand models; as a DoorDash acquisition, it influences ecosystems by amplifying retail media platforms, potentially standardizing collaborative tools across e-commerce giants.[1][4]
Symbiosys is poised for acceleration within DoorDash's portfolio, scaling its platform amid retail media's projected growth beyond $45 billion.[1][4] Trends like AI-driven bidding, stricter data privacy, and off-site media dominance will shape its path, with potential expansions into more retailers and international markets. Its influence may evolve by setting standards for aligned marketing, turning fragmented ad efforts into symbiotic ecosystems—reinforcing its core mission to rethink retailer-brand dynamics from the outset.[1][4]
