Tebi

# High-Level Overview

Tebi is an all-in-one financial operating system for hospitality businesses, designed to unify fragmented tools that independent restaurants, cafés, and hospitality groups traditionally manage separately[2][3]. The platform consolidates point-of-sale systems, integrated payments, reservations, inventory management, kitchen display systems, QR ordering, and bookkeeping into a single mobile-first experience[2][3].

The company serves small and medium-sized enterprises (SMEs) in the hospitality sector, solving a critical operational pain point: the need to manually reconcile data across multiple disconnected systems[3]. Rather than piecing together reports from a POS system, payments processor, and inventory tool—a process that historically consumed hours of manual work—Tebi enables business owners to view real-time dashboards showing total sales, revenue, and net profit in seconds[3]. The company is experiencing strong growth momentum, already processing nine figures of payments annually across the Netherlands and expanding internationally[3][4].

# Origin Story

Tebi was founded by Arnout Schuijff, co-founder of Adyen, one of Europe's most successful fintech companies[2][4]. Schuijff stepped down from Adyen in 2021 to launch Tebi, bringing with him a wealth of payments expertise and a clear vision for the SMB market[4].

The idea originated in 2012 when Schuijff's friend owned a local bar and needed a better way to track sales than a handwritten notebook[3]. Schuijff built a barebones workflow system as a digital upgrade. Years later, during the COVID-19 pandemic, he revisited the project to add robust accounting capabilities and realized that unifying payments with business operations could deliver a 10x value proposition for customers[3]. This insight became the foundation for Tebi.

The founding team expanded strategically to balance technical depth with commercial acumen. Rob Vonk, former EVP of Technology at Adyen, joined as CTO[4]. Aki Tas, formerly head of business strategy and operations at Notion, became COO[4]. Patrick Studener, former COO at Wolt, joined as Chief Commercial Officer[4]. This combination of payments expertise, product leadership, and operational scaling experience shaped Tebi's trajectory from inception.

# Core Differentiators

• Unified Platform Architecture: Unlike competitors offering point solutions (POS systems, reservation platforms, or inventory tools), Tebi integrates all critical hospitality functions into a single system, eliminating manual data reconciliation and enabling real-time business visibility[3].

• Enterprise-Grade Functionality at SMB Pricing: The platform delivers capabilities traditionally reserved for large enterprises—automated payments reconciliation, real-time dashboards, inventory automation—at subscription pricing accessible to independent restaurants and small hospitality groups[3].

• Payments-Operations Integration: By tying payments directly to the central ledger, Tebi creates automatic synchronization between transactions and business records, a structural advantage that competitors cannot easily replicate[3].

• Mobile-First Design: The platform prioritizes mobile accessibility, allowing business owners to monitor operations and access insights from their phones[2][3].

• Founder Credibility and Network: Schuijff's track record building Adyen into a $61 billion company provides both credibility and access to enterprise relationships, payments infrastructure expertise, and capital networks[4].

# Role in the Broader Tech Landscape

Tebi operates at the intersection of two major trends: the consolidation of fragmented SMB software stacks and the fintech-as-infrastructure movement. The hospitality sector remains notably underserved by modern technology—most independent restaurants and cafés still rely on legacy systems built decades ago[2][3]. This represents a massive market opportunity as digital transformation accelerates across Europe.

The timing is particularly favorable. Post-pandemic, hospitality businesses are increasingly focused on operational efficiency and data-driven decision-making[3]. Simultaneously, the success of companies like Notion, Wolt, and Adyen has demonstrated that European startups can build world-class platforms and scale globally. Tebi benefits from this ecosystem maturation: proven playbooks for international expansion, access to experienced talent, and investor appetite for fintech infrastructure plays.

Tebi's approach also reflects a broader shift in fintech strategy—moving beyond payments processing toward becoming the operating system for entire business categories. By embedding payments within a comprehensive operational platform, Tebi positions itself as indispensable to daily workflows rather than a peripheral service provider.

# Quick Take & Future Outlook

Tebi has raised €56 million in total funding, including a €30 million Series B round, positioning it for aggressive international expansion[2]. The company is launching in the UK as its first major market outside the Netherlands, with plans to expand across Europe and eventually globally[2][4]. With 35 employees and plans to double headcount by year-end, Tebi is in a scaling phase[4].

The company's trajectory will likely be shaped by three factors: execution on international expansion (particularly in competitive markets like the UK), deepening the platform to address additional business functions beyond core operations, and competitive response from larger players like Square or Toast who may attempt to replicate the integrated model.

If Tebi successfully executes its European expansion while maintaining product quality and unit economics, it could establish itself as the default operating system for independent hospitality businesses—a position that would justify its ambitious valuation and create a generational business[3]. The combination of founder credibility, market timing, and a genuinely differentiated product positions Tebi as one of Europe's most promising fintech ventures.