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TreesPlease Games has raised $8.0M across 1 funding round.
Key people at TreesPlease Games.
TreesPlease Games has raised $8.0M in total across 1 funding round.
TreesPlease Games develops mobile games that integrate environmental action directly into gameplay, enabling players to contribute to real-world reforestation efforts. Their flagship title, Longleaf Valley, allows users to design wildlife reserves, rescue animals, and restore digital forests, with these in-game activities directly correlating to tree planting and environmental conservation outside the game world. The company leverages an innovative model where digital entertainment directly translates into tangible ecological benefits.
The company was co-founded in 2019 by Laura Carter and Jamie Stowe, stemming from a core insight that video games could be a powerful medium for positive global change, specifically in combating climate change. Laura Carter, who serves as CEO, brings significant industry experience from her prior roles at prominent studios such as NaturalMotion, Square Enix, and PlayStation, providing a strong foundation in game development.
TreesPlease Games primarily serves mobile game enthusiasts who seek engaging entertainment combined with opportunities for real-world impact. The company’s overarching vision is to create widely beloved games that not only entertain but also actively protect nature and fight climate change, demonstrating the industry’s potential to drive meaningful environmental action. They aim to prove that interactive digital experiences can inspire and facilitate a better future.
Key people at TreesPlease Games.
TreesPlease Games has raised $8.0M across 1 funding round. Most recently, it raised $8.0M Seed in April 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2023 | $8M Seed | — | Avaana Capital, Foobar.vc, Fractal Growth Partners, Helion Venture Partners, Union Square Ventures, Amit Gupta | Announced |
TreesPlease Games has raised $8.0M in total across 1 funding round.
TreesPlease Games's investors include Avaana Capital, foobar.vc, Fractal Growth Partners, Helion Venture Partners, Union Square Ventures, Amit Gupta.
TreesPlease Games is a UK-based video game developer founded in 2019 that creates environmentally themed games to combat climate change, with its flagship title *Longleaf Valley* enabling players to build wildlife reserves while funding real-world tree planting and animal rescue.[1][2][3] The studio serves gamers interested in conservation, solving the problem of engaging mass audiences in environmental action through entertaining simulations where in-game progress directly plants trees—nearing 2 million planted—and promotes initiatives like veganism.[1][2] Backed by $8 million in seed funding, the company operates from Brighton with a small, passionate remote-hybrid team focused on ambitious, impactful games.[1][2][3][4]
TreesPlease Games was incorporated on September 24, 2019, as TREESPLEASE GAMES LTD in Brighton, East Sussex, UK, emerging from a vision to harness games for addressing climate change, the "biggest threat to us all."[1][2][4] The founders assembled a compact team of talented developers passionate about integrity, learning, and positive impact, blending work-from-home flexibility with London office meetups and team events.[1] Early momentum built through *Longleaf Valley*, a wildlife reserve simulator that integrates reforestation; the studio exited stealth with an $8M funding round to launch it, tying player tokens to actual tree planting via partners and hitting milestones like approaching 2 million trees.[2][3]
TreesPlease Games rides the wave of gamification for social good, blending mobile/PC gaming with climate tech amid rising demand for purpose-driven entertainment—fueled by Gen Z/Millennial players prioritizing sustainability.[1][2] Timing aligns with global reforestation pushes (e.g., UN Decade on Ecosystem Restoration) and gaming's post-pandemic boom, where titles like *Stardew Valley* prove simulation appeal, but TreesPlease uniquely ties play to tangible impact via partners like drone-seeding firms.[2] Market forces favor it: gaming's accessibility reaches billions, environmental VC surges, and consumer backlash against greenwashing boosts authentic players; the studio influences the ecosystem by proving games can drive real conservation, inspiring "play-to-planet" models in indie dev scenes.[1][2][3]
TreesPlease Games is poised to expand *Longleaf Valley* post-2M tree milestone, potentially launching sequels or multiplayer features while deepening integrations like AR conservation challenges or NFT-free token economies for donations.[2] Trends like AI-enhanced simulations, Web3 for impact tracking (without crypto hype), and regulatory tailwinds for green tech will propel growth, especially as gaming platforms prioritize ESG metrics.[1][2] Its influence could evolve from niche eco-studio to category leader, scaling real-world plantings to tens of millions and normalizing climate action in mainstream gaming—proving games aren't just fun, but world-changing, as its founding vision promised.[1]