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Twist Home, through Shortcut Labs’ Flic Twist, offers a wireless smart dimmer and controller for intuitive home automation. Users manage lights, music, and blinds via programmable physical actions like pushes and twists. This tactile interface integrates efficiently with various smart home ecosystems, utilizing a Flic Hub to centralize and execute commands.
Shortcut Labs was co-founded in 2013 by Joacim Westlund and Pranav Kosuri. Their journey, originating at KTH innovation, stemmed from the insight to develop Flic, the world's first programmable smart button. This core idea aimed to simplify complex smart home routines into accessible, physical controls, enhancing daily interaction.
Flic Twist caters to users prioritizing accessible, non-app, and non-voice smart home control. It provides a universally usable interface, empowering household members to manage connected spaces effortlessly. The company envisions seamless home technology, intuitively controlled via tangible interactions, enhancing convenience and personalization for its audience.
Twist Home has raised $120K across 1 funding round.
Twist Home has raised $120K in total across 1 funding round.
Twist Home has raised $120K across 1 funding round. Most recently, it raised $120K Seed in October 2014.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2014 | $120K Seed | — | Ehukai Investments, VSC Ventures | Announced |
Twist Home has raised $120K in total across 1 funding round.
Twist Home's investors include Ehukai Investments, VSC Ventures.
Twist Home is a technology company based in New York City that operates in the computers and electronics manufacturing, furniture, and consumer electronics sectors. It focuses on developing innovative technology products, serving a broad consumer base interested in advanced electronics and smart home solutions. The company aims to solve problems related to integrating technology seamlessly into everyday living environments, enhancing user experience through smart, connected devices. With reported revenues around $3 million, Twist Home is positioned as a growing player in the consumer electronics market[2].
Separately, there is Twist Technology LLC, a distinct entity based in Alabama, specializing in providing and installing advanced technology systems for commercial and residential projects. Their product offerings include audio/video, lighting, building automation, camera systems, and home theaters. They serve high-end clients, including professional athletes and large venues like IMAX theaters, emphasizing expertise and tailored technology integration[1][3][4].
Twist Home’s specific founding details and founders are not explicitly documented in the available data. However, as a New York-based company in electronics manufacturing, it likely emerged to address the growing demand for integrated consumer electronics and smart home products[2].
Twist Technology LLC was founded in 2008 in Alabama and has a leadership team with deep roots in audio and sound technology. Key figures include Lynn McCroskey, who has a background in pioneering digital soundtracks and playback hardware for motion pictures since the 1970s, and Joe, who has over 15 years of experience in management and sales in custom electronics integration. Their expertise contributed to early traction through high-profile projects like IMAX theaters and Universal Studios attractions, establishing credibility in the home automation and commercial AV integration space[1][3][4].
Twist Home operates within the expanding smart home and consumer electronics trend, where integration of technology into everyday furniture and living spaces is increasingly demanded. The timing aligns with growing consumer interest in connected devices and seamless home automation, driven by advances in IoT and user-centric design[2][6].
Twist Technology LLC rides the wave of increasing demand for sophisticated home automation and commercial AV systems, leveraging decades of innovation in sound and control systems. Market forces such as rising consumer expectations for immersive home entertainment and smart building automation favor their expertise. Their influence extends to setting high standards in custom integration and system design in the AV industry[1][3][4].
For Twist Home, the future likely involves expanding its product portfolio in smart furniture and integrated electronics, capitalizing on trends in connected living and IoT. Continued innovation in hardware-software synergy and product certification will be key to scaling and differentiation[2][6].
Twist Technology LLC is poised to deepen its footprint in luxury and commercial AV integration, potentially expanding geographically and technologically. Trends such as smart building automation, immersive audio-visual experiences, and personalized home systems will shape their growth trajectory. Their legacy of innovation and client trust positions them well to influence the evolving home and commercial technology landscape[1][3][4].
Both entities, while distinct, reflect the broader movement toward smarter, more integrated technology in homes and commercial spaces, underscoring the importance of expertise, innovation, and customer-centric solutions in this competitive sector.
