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VSC Ventures operates as a venture capital fund distinguished by its integrated approach to investment and public relations. The firm not only provides capital but also actively builds brand narratives and executes media strategies for its portfolio companies, leveraging storytelling to generate pipeline and accelerate market traction. Their core capability lies in applying a distribution advantage to founders who are innovating in traditionally underserved, physical industries.
The firm was co-founded by Vijay Chattha and Jay Kapoor, launching in October 2021. Chattha, who established the VSC public relations agency, brought two decades of experience in startup storytelling. Kapoor contributed a background in supporting and investing in founders. Their insight was to fuse financial backing with strategic media and communication services, aiming to provide a unique advantage in a competitive landscape where attention has become a valuable commodity.
VSC Ventures targets ambitious founders who are addressing challenges in "Dirty, Dusty, Dangerous" industries such as construction, manufacturing, and public safety. The firm's vision is to bridge the digital divide, deploying automation and physical AI solutions to mitigate labor shortages in these critical sectors. They seek to back companies that are poised to redefine essential industries for the coming century.
Key people at VSC Ventures.
VSC Ventures is an early-stage venture capital firm that invests primarily in startups addressing challenges in the sectors of Work, Wellness, and World-Saving—areas they anticipate will generate significant value over the next decade. They focus on backing founders using AI and technology to solve problems related to data, labor, and safety in traditionally difficult industries often described as "Dirty, Dusty, Dangerous." Their investment philosophy combines capital with deep operational support, particularly leveraging storytelling and strategic communications to help startups stand out and scale. VSC Ventures serves technology and consumer-facing companies, especially in fintech, blockchain, AI, data science, climate tech, and health tech, aiming to accelerate innovation and growth in these fields[1][2][3][5].
Founded by Vijay Chattha, a seasoned investor and entrepreneur with a track record of involvement in over 40 startups including Admob, Tonal, and Poshmark, VSC Ventures evolved from his strategic communications agency, VSC, which has supported over 900 startups, 3 IPOs, and 22 unicorns. The firm leverages 22 years of PR and storytelling expertise to differentiate itself in venture capital. Chattha’s background as an investor, advisor, and LP in multiple venture funds informs VSC Ventures’ approach, blending investment with narrative-driven support. The firm is headquartered in New York and operates with a global perspective, focusing on early-stage investments primarily in the U.S.[1][4][5].
VSC Ventures rides the wave of increasing demand for AI and technology solutions that address fundamental challenges in labor-intensive and safety-critical industries, as well as emerging sectors like climate tech and health tech. The timing is favorable due to accelerating digital transformation, heightened focus on wellness and sustainability, and growing investor interest in impact-driven startups. By focusing on "Dirty, Dusty, Dangerous" industries, VSC Ventures targets markets often overlooked by traditional VCs but ripe for disruption. Their emphasis on storytelling and communications amplifies their portfolio companies’ ability to attract customers, talent, and follow-on capital, thereby influencing the broader ecosystem by bridging the gap between innovation and market adoption[1][3][5].
Looking ahead, VSC Ventures is poised to deepen its impact by continuing to back AI-powered startups that transform complex, high-risk industries while expanding its footprint in climate and health tech. Trends such as increased automation, data-driven decision-making, and sustainability will shape their investment focus. Their unique blend of venture capital and strategic communications positions them to remain a valuable partner for founders navigating competitive markets. As the startup ecosystem increasingly values narrative and brand alongside technology, VSC Ventures’ influence is likely to grow, helping more startups achieve scale and successful exits while driving meaningful change in critical sectors[1][5].
VSC Ventures has more than 26 tracked investments across 23 companies. The latest tracked deal is $16.0M Seed in Lovelace in May 2025.
Key people at VSC Ventures.
