Videowise

# Videowise: Visual Commerce at Scale

High-Level Overview

Videowise is a video commerce platform that enables e-commerce brands to create interactive, shoppable video and image experiences that drive higher conversion rates and customer engagement.[2] Founded in 2021, the company serves over 4,000 leading brands and retailers by providing an all-in-one suite of tools for embedding video content across online stores, social channels, and mobile apps.[2][3]

The platform addresses a critical gap in modern e-commerce: while video content significantly boosts engagement, most retailers lack the infrastructure to deploy it at scale without sacrificing site performance. Videowise solves this through AI-optimized media delivery, customizable shoppable widgets, and seamless integrations with major e-commerce platforms. The company's growth momentum is evident in its expanding customer base and the backing of prominent investors like Slack Fund, which led a $3 million seed round.[4]

Origin Story

Videowise emerged from a recognition that small and medium-sized enterprises (SMEs) in Flanders, Belgium needed affordable access to professional video solutions.[4] The company was founded in 2021 and is based in Overpelt, Belgium, with headquarters in the Flemish Region.[4] The founding team optimized their workflow to deliver enterprise-grade video capabilities at accessible price points, making visual commerce viable for businesses beyond large corporations.[4]

The company gained significant validation early on when Slack Fund led its seed funding round, recognizing the potential of Videowise's approach to creating interactive, shoppable videos without compromising page speed—a critical concern for e-commerce platforms.[4] This backing accelerated the company's evolution from a regional player to a global platform serving thousands of brands.

Core Differentiators

• AI-Powered Performance Optimization: Videowise reduces media file sizes by up to 97% while maintaining 99% of original quality, achieving 90% faster loading times and improved page speed metrics (LCP).[5] This addresses a fundamental tension in e-commerce: rich visual content versus site performance.

• Comprehensive Visual Commerce Suite: Beyond shoppable videos, the platform includes video channels (Netflix-style shopping experiences), shoppable hotspots, user-generated content collection, social shopping integrations, and in-video forms—all unified in a single media library.[2][3]

• Scalable Infrastructure: The platform supports unlimited hosting, large video file compression, and multi-store management, enabling brands to deploy video workflows at massive scale without technical friction.[3]

• Seamless Integration Ecosystem: Videowise integrates with major e-commerce platforms (Shopify, Salesforce Commerce Cloud, Adobe Commerce) and supports headless and custom API integrations, reducing implementation barriers.[2][3]

• Measurable ROI: Built-in analytics track the full conversion funnel from video view to checkout, with A/B testing and experiments engine capabilities that help brands continuously optimize performance.[3]

Role in the Broader Tech Landscape

Videowise operates at the intersection of two powerful trends: the explosive growth of video commerce and the increasing sophistication of AI-driven optimization. As consumer behavior shifts toward visual discovery—particularly on platforms like TikTok and Instagram—brands need infrastructure to monetize this content directly on their owned channels.

The timing is particularly favorable. E-commerce platforms are moving toward headless architectures and omni-channel strategies, creating demand for flexible, performance-conscious tools. Simultaneously, AI capabilities have matured enough to solve the historical trade-off between rich media and site speed, which Videowise leverages as a core competitive advantage.

By democratizing video commerce for mid-market and enterprise retailers, Videowise influences the broader ecosystem by raising the baseline expectations for visual shopping experiences. Their success signals to the market that video-first commerce is no longer a luxury feature but a necessity for competitive differentiation.

Quick Take & Future Outlook

Videowise is well-positioned to capture significant market share in the rapidly expanding visual commerce category. The company's focus on performance, ease of use, and measurable conversion impact addresses the practical concerns that drive purchasing decisions among e-commerce teams.

Looking ahead, several trends will likely shape their trajectory: the continued rise of social commerce (particularly TikTok Shop and Instagram Shop integration), the increasing importance of first-party data and zero-party data collection, and the growing sophistication of AI personalization engines. Videowise's current roadmap already reflects these priorities, with dedicated features for social shopping and content personalization.

The key question for the company's evolution is whether they can maintain their performance advantage as competitors enter the space and whether they can expand beyond e-commerce into adjacent verticals like education, entertainment, and enterprise training—where interactive video is equally valuable. Their current positioning as the "performance-first" visual commerce platform provides a strong foundation for this expansion.