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§ Private Profile · 2810 N Church St # 73871, Wilmington, DE 19802-4447, United States
Womply is a technology company.
Womply develops a comprehensive local commerce platform, offering software solutions designed for small businesses. Its core suite integrates marketing automation, customer relationship management (CRM) tools, and financial applications. These functionalities enable merchants to streamline operations, enhance customer engagement, and leverage data-driven insights to foster business growth.
Founded in 2011 by Toby Scammell, an alumnus of Bain & Company, Womply originated from the insight that local enterprises required sophisticated yet accessible technology. Scammell recognized the need for small businesses to leverage modern software-as-a-service for customer attraction, management, and retention, democratizing tools once exclusive to larger corporations.
Womply primarily serves diverse small businesses, including restaurants, retailers, and various service providers. Its vision focuses on enabling these local businesses to thrive within the digital economy. By providing robust tools for customer acquisition and retention, Womply simplifies operational challenges, allowing enterprises to focus on core offerings and achieve sustainable success.
Womply has raised $50.0M across 2 funding rounds.
Womply has raised $50.0M in total across 2 funding rounds.
Womply is a San Francisco-based technology company that builds SaaS products for small and midsize businesses (SMBs), focusing on marketing automation, online reputation management, and business analytics.[1][2] It serves merchants by providing actionable dashboards that analyze transaction data, social media, and reputation metrics to boost revenue and customer relationships without requiring new hardware or software.[1][2] Womply partners with payment processors and banks for unique insights, solving the problem of SMBs competing with larger chains through data-driven tools that enhance performance benchmarking and customer engagement.[1][2][3]
Founded in 2011, Womply achieved significant growth as one of the fastest-growing software companies, with offices in San Francisco and Salt Lake City, before an exit in December 2021 backed by investor Sageview Capital.[2][5]
Womply was founded in 2011 in San Francisco, emerging as a fintech innovator to empower SMBs with technology amid shifting retail dynamics.[2][6] The core idea stemmed from recognizing that small merchants lacked easy access to data insights from payments and customer interactions, unlike big chains; founders aimed to create an "infrastructure layer" for better competition via automated tools.[3][6] Early traction built on partnerships with payment processors, leading to rapid growth—highlighted as one of the fastest-growing software firms helping SMBs engage customers—and a Series B investment from Sageview Capital in November 2016.[2][5]
Womply rode the fintech and SMB digitization wave post-2011, capitalizing on payments data explosion and the need for merchants to match e-commerce giants amid mobile and social shifts.[3][5][6] Timing aligned with rising demand for "heavy-lifting" platforms that democratize analytics for non-tech-savvy SMBs, influencing the ecosystem by proving tech infrastructure levels the playing field against national chains.[1][3] Market forces like payment processor integrations and SaaS adoption favored its model, fostering a broader push for merchant empowerment in retail and fintech.[2][6]
Post-2021 exit, Womply's trajectory likely emphasizes expanded SaaS evolution, potentially integrating AI for deeper personalization in merchant analytics amid growing SMB tech adoption.[1] Trends like generative AI in customer experience and real-time data from payments will shape its path, amplifying influence in fintech ecosystems for competitive SMB tools.[1][6] As digitization accelerates, Womply exemplifies how frictionless tech sustains merchant success in a data-rich landscape.[1][3]
Womply has raised $50.0M in total across 2 funding rounds.
Womply's investors include Chamaeleon, Floodgate, 500 Global, 7BC Venture Capital, Bain Capital Ventures, Bling Capital, Blumberg Capital, Brand Foundry Ventures, Byers Capital, Contour Venture Partners, Jonathan Axelrod, ff Venture Capital.
Womply has raised $50.0M across 2 funding rounds. Most recently, it raised $30.0M Series B in November 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2016 | $30M Series B | — | Chamaeleon, Floodgate | Announced |
| Jul 1, 2014 | $20M Series U | — | 500 Global, 7BC Venture Capital, Bain Capital Ventures, Bling Capital, Blumberg Capital, Brand Foundry Ventures, Byers Capital, Chamaeleon, Contour Venture Partners, Jonathan Axelrod, FF Venture Capital, Fifth Wall, First Round Capital, Floodgate, Founders Fund, Grotech Ventures, Karim Faris, IVP, LAUNCH, Left Lane Capital, Long Journey Ventures, LUV Ventures, M13, Merus Capital, Mouro Capital, MS&AD Ventures, OurCrowd, Partech Ventures, Pillar VC, Pioneer Fund, Practical Venture Capital, RED Swan Ventures, RRE Ventures, Rubicon VC, Sapphire Ventures, TNT Venture, Tsvc Capital, ULU Ventures, Unanimous Capital, Venrock, Aaron Levie, Anselm Adams, Charlie Cheever, David Petersen, GIL Demeter, Jaffray Woodriff, Jared Leto, Josh Porter, Scott Banister, Scott Becker, Sohail Prasad | Announced |