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Wrapp has raised $26.0M across 3 funding rounds.
Key people at Wrapp.
Wrapp was founded in 2011 by Andreas Ehn (Co-founder, CTO) and Carl Fritjofsson (Co-founder & COO).
Wrapp has raised $26.0M in total across 3 funding rounds.
Wrapp offers a digital platform that integrates with consumer payment cards, providing personalized rewards and cashback offers based on individual spending habits. This system analyzes transaction data to deliver relevant incentives, modernizing customer loyalty by replacing generic promotions with targeted engagement. The approach ensures a seamless user experience, embedding rewards directly into purchasing behavior without needing separate loyalty cards or manual redemption.
Founded in 2011 in Stockholm, Sweden, by Carl Fritjofsson, Wrapp originated from the insight that traditional advertising and loyalty schemes were often inefficient. Fritjofsson recognized the power of data-driven personalization in commerce, aiming to build a more effective system. This system rewards customers for their actual purchases and offers retailers a precise method for delivering impactful, data-informed offers, bridging the gap between consumer preferences and merchant promotions.
The platform serves cardholders seeking effortless value from spending and retailers needing efficient ways to drive sales and foster repeat business. Wrapp’s long-term vision centers on establishing a new standard for customer relationship management, cultivating individualized connections between brands and their clientele. The company continually refines its intelligence to anticipate consumer needs and deliver proactive value.
Key people at Wrapp.
Wrapp was founded in 2011 by Andreas Ehn (Co-founder, CTO) and Carl Fritjofsson (Co-founder & COO).
Wrapp has raised $26.0M in total across 3 funding rounds.
Wrapp's investors include Accel, Acton Capital Partners, Amadeus Capital Partners, Andreessen Horowitz, Atomico, Balderton Capital, Bessemer Venture Partners, BoxGroup, Craft Ventures, Creandum, Daffy, FirstMark Capital.
Wrapp has raised $26.0M across 3 funding rounds. Most recently, it raised $15.0M Series B in June 2013.
# Wrap Technologies: Public Safety Innovation Through Advanced Restraint and Training Solutions
Wrap Technologies, Inc. (Nasdaq: WRAP) is a public safety technology company that develops innovative solutions designed to reduce force escalation and improve outcomes for both law enforcement officers and the communities they serve[1][2]. The company manufactures and provides a portfolio of advanced technologies and training systems, including the BolaWrap® Remote Restraint device—a patented, hand-held tool that uses a Kevlar tether to temporarily restrain individuals from a distance—and WRAP Reality™, a comprehensive virtual reality training platform for first responders[1][2].
The company operates under a "no-harm principle," guiding its mission to empower public safety agencies to protect communities while fostering stronger relationships between law enforcement and citizens[3]. Wrap serves police departments, law enforcement agencies, and first responders globally, addressing the modern challenge of de-escalation and appropriate use-of-force decision-making in complex, dynamic situations[2][3].
Wrap Technologies operates at the intersection of public safety modernization and de-escalation technology adoption—a critical trend as law enforcement agencies face increasing pressure to reduce use-of-force incidents while maintaining officer and community safety. The company's solutions align with broader movements toward evidence-based policing, officer training innovation, and accountability through technology (body cameras and evidence management).
The timing is significant: as departments nationwide seek alternatives to traditional restraint methods and invest in officer training, Wrap's portfolio addresses multiple pain points simultaneously—from field response tools to training infrastructure to evidence integrity. By positioning technology as a means to improve outcomes for both officers and citizens, the company influences how public safety agencies approach modern policing challenges.
Wrap Technologies is well-positioned within a growing market for public safety innovation, where agencies increasingly recognize that technology and training can reduce harm while improving operational effectiveness. The company's multi-product approach—spanning field tools, training systems, and evidence management—creates multiple revenue streams and deeper integration into agency workflows.
Looking ahead, Wrap's growth will likely depend on continued adoption of BolaWrap by law enforcement agencies, expansion of WRAP Reality training across departments, and the scaling of Intrinsic's evidence management platform. As public safety organizations continue prioritizing de-escalation and accountability, companies offering integrated solutions that address both officer safety and community trust will remain central to the sector's evolution.
