Zeel

Zeel provides a technology platform for on-demand wellness and healthcare services, delivering in-home massage therapy, physical therapy, and diagnostic testing directly to users. Its web and mobile applications facilitate personalized booking with a rigorously vetted network of licensed professionals. The platform employs HIPAA-compliant infrastructure for secure scheduling, convenient service, and efficient third-party reimbursement.

Samer Hamadeh founded Zeel, launching services in December 2012. Previously a co-founder of Vault.com, Hamadeh identified a market gap for accessible, professional wellness options. His insight was leveraging technology to overcome traditional barriers, enabling individuals to effortlessly book licensed therapists for convenient, at-home appointments.

The platform serves individuals, corporations, spas, hotels, and health plans. Zeel's vision is to transform healthcare access, making high-quality, professional wellness services readily available within a user's chosen environment. The company aims to provide a secure, efficient pathway for proactive health management.

High-Level Overview

Zeel is a technology platform that connects licensed health and wellness providers with clients for on-demand, in-home services across 48 U.S. states.[1][2] It offers same-day booking for massages (e.g., deep tissue, prenatal, sports), behavioral therapy, skilled nursing, physical therapy, and medical testing like COVID-19 PCR, serving consumers seeking pain relief, stress reduction, and recovery.[1][2][5] With over 2 million appointments completed via its app and network of 10,000+ vetted professionals, Zeel generates around $42 million in revenue and has raised $33.1 million across 9 funding rounds, demonstrating strong growth in the on-demand wellness market.[1][2]

Origin Story

Founded in 2010 in New York City, Zeel began as an online marketplace for same-day, in-home massages with licensed therapists, addressing the need for convenient, location-based wellness access.[1] The platform evolved from a massage-focused app—allowing bookings by time, location, and preferences—to a broader "last-mile care" network including medical testing, injury recovery, behavioral therapy, and nursing.[1][2][5] Key milestones include expanding to 10,000+ providers and 2 million appointments, with headquarters at 45 W 45th St and a workforce of about 200 employees.[1][2]

Core Differentiators

• On-Demand Booking Platform: Enables instant scheduling of in-home services like massages, therapy, and medical tests via a user-friendly app, prioritizing same-day availability 7 days a week.[1][2]
• Vetted Provider Network: Over 10,000 credentialed professionals across 48 states, ensuring licensed, reliable care for specialized needs (e.g., gender preferences, couples sessions).[1]
• Comprehensive Service Range: Beyond massages, includes behavioral therapy, skilled nursing, physical therapy, and mobile COVID-19 testing/vaccination, positioning it as a full wellness ecosystem.[1][5]
• Consumer-Centric Focus: Targets pain relief, stress minimization, and recovery with personalized options, outperforming competitors like Soothe (massage-focused) through broader health integration.[1][2]

Role in the Broader Tech Landscape

Zeel rides the on-demand health and wellness trend, capitalizing on post-pandemic demand for in-home care to bypass clinic wait times and reduce infection risks.[1][2][5] Timing aligns with telehealth and gig-economy growth, where consumers prioritize convenience amid rising chronic pain and mental health needs; market forces like aging populations and corporate wellness programs favor its model.[1][2] It influences the ecosystem by normalizing "last-mile" delivery of non-emergency care, competing with Soothe while expanding into medical services, and bridging consumer apps with professional networks to democratize access.[1][5]

Quick Take & Future Outlook

Zeel is poised to deepen its last-mile care dominance by integrating AI-driven matching and expanding services like chronic care management amid booming digital health investments.[2][5] Trends such as hybrid work boosting in-home wellness and regulatory support for tele-services will accelerate growth, potentially scaling revenue beyond $42 million through partnerships (e.g., insurers, employers).[2] Its evolution from massages to full-spectrum health positions it to shape convenient care norms, tying back to its core mission of delivering peace of mind wherever needed.[1][2]