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Andrus Purde is the co-founder and CEO of Outfunnel and a cleantech investor at Little Green Fund, based in Tallinn, Estonia. Before launching the revenue marketing automation platform in 2018, he served as the Head of Marketing at Pipedrive, where he helped scale the user base to more than 50,000 paying customers. His earlier career includes marketing positions at Skype and serving as the marketing lead for Eesti Ekspress. Purde holds a BBA from the Estonian Business School and completed studies in sustainable energy at the University of Tartu. He also co-founded the Salto Network in 2019 to accelerate early-stage startups and secured venture capital for Outfunnel from firms including byFounders and Paua Ventures. His current focus centers on bridging sales and marketing data for B2B SaaS companies while actively investing in the sustainable technology sector.
Andrus Purde stands as a pivotal figure in the world of sustainable venture capital, serving as the Founding Partner of Little Green Fund. In this crucial role, Mr. Purde is instrumental in shaping the firm's investment strategy, identifying groundbreaking opportunities, and fostering the growth of companies committed to environmental stewardship and positive societal impact. His leadership ensures that Little Green Fund remains at the forefront of investing in solutions that address climate change, resource scarcity, and other pressing global challenges.
At Little Green Fund, Andrus Purde's investment focus areas are deeply rooted in the principles of sustainability and innovation. The fund targets early-stage and growth-stage companies developing cutting-edge technologies and business models within sectors such as renewable energy, sustainable agriculture, circular economy solutions, clean transportation, water management, and green materials. Mr. Purde is particularly keen on ventures that demonstrate strong potential for both financial returns and measurable environmental, social, and governance (ESG) impact. He believes in a rigorous due diligence process that evaluates not only market viability but also the long-term ecological and social benefits of an investment.
Andrus Purde's career background reflects a deep commitment to both finance and sustainability. Prior to co-founding Little Green Fund, he accumulated extensive experience in various capacities within the investment landscape, including roles in private equity and strategic consulting. This diverse background equipped him with a comprehensive understanding of market dynamics, financial structuring, and operational excellence, all of which he now leverages to guide Little Green Fund's portfolio companies. His journey has been marked by a consistent drive to align capital with purpose, recognizing that sustainable practices are not just ethical but also economically sound.
While specific notable investments are proprietary to Little Green Fund's portfolio, Andrus Purde's influence is evident in the fund's commitment to supporting companies that are pioneering advancements in areas like carbon capture technologies, sustainable packaging, and smart grid solutions. Under his guidance, Little Green Fund actively seeks out entrepreneurs who are building scalable businesses designed to create a healthier planet and a more resilient economy. His vision for Little Green Fund is to be a catalyst for change, providing not just capital but also strategic guidance and a network of expertise to help these green ventures thrive and expand their positive global footprint.
Andrus Purde is the Founding Partner of Little Green Fund, a venture capital firm dedicated to sustainable and impact investments. He is a leader in identifying and fostering companies that provide environmental solutions and promote a greener future.
Andrus Purde, through Little Green Fund, invests in sustainable and impact-focused companies. His focus areas include renewable energy, sustainable agriculture, circular economy solutions, clean transportation, water management, and green materials, all with a strong emphasis on ESG principles.
Andrus Purde works as the Founding Partner at Little Green Fund, a venture capital firm specializing in sustainable and impact investments.