Betty and Will Ventures

Will Ventures operates as an early-stage venture capital firm, identifying and investing in category-defining businesses within the sports, entertainment, and consumer sectors. The firm focuses on disruptive innovation in sports technology, leveraging a deep understanding of the industry to support nascent companies. Its investment approach emphasizes strategic partnerships with founders developing solutions that redefine engagement and performance across various markets.

The firm was co-founded in 2019 by former Harvard football teammates Isaiah Kacyvenski and Brian Reilly. Kacyvenski, a former NFL linebacker, and Reilly brought together their backgrounds in professional athletics and business to form Will Ventures. Their founding insight centered on the untapped potential within the sports and consumer technology landscape, creating a thesis-driven investment platform.

Will Ventures primarily backs early-stage companies developing innovative products and services for athletes, fans, and consumers. The firm's long-term vision is to be a pivotal force in shaping the future of sports and related consumer experiences, fostering the growth of new ecosystems and adjacent markets. It aims to empower entrepreneurs with capital and strategic guidance to realize transformative visions.