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Will Ventures operates as an early-stage venture capital firm, strategically deploying capital into nascent businesses across the consumer, health, media, sports, and entertainment industries. The firm employs a research-backed, thesis-driven investment strategy to identify and cultivate category-defining companies from their earliest stages, offering dedicated support as active partners to its portfolio. This approach emphasizes deep engagement with founders.
The firm was co-founded in 2019 by Brian Reilly and Isaiah Kacyvenski, who were teammates on the Harvard football team. Kacyvenski also brings a distinguished background as a former NFL linebacker, contributing a unique perspective. Their foundational insight stemmed from their collective experience in sports and a belief in the value of products rigorously tested by athletes, which informs their discerning investment philosophy in specialized markets.
Will Ventures collaborates closely with founders of emerging startups, serving as strategic teammates throughout their growth trajectories. The firm’s overarching mission is to identify and empower the next generation of companies that will shape the future of consumer experiences, health innovations, and media platforms. Their vision focuses on being foundational partners in building lasting, impactful businesses.
Key people at Will Ventures.
Key people at Will Ventures.
Will Ventures is an early-stage venture capital firm focused on investing in category-defining startups primarily in the consumer, healthcare, and media sectors. The firm emphasizes backing companies that demonstrate strong product-market fit and growth potential, particularly those innovating in sports, entertainment, and consumer industries. Their investment philosophy centers on partnering with entrepreneurs who exhibit a "hustle-first" mentality, leveraging the team's operational and competitive backgrounds to support portfolio companies. Will Ventures plays a role in the startup ecosystem by providing capital, strategic guidance, and access to a network of experienced operators and investors, helping early-stage companies scale effectively[1][2][4].
Will Ventures was founded by former Harvard football teammates, including a former NFL linebacker who overcame poverty, bringing a unique perspective of resilience and teamwork to venture investing. The founding team’s background in sports and competition informs their approach to investing and supporting entrepreneurs. The firm has evolved to focus on early-stage investments across consumer, healthcare, and media markets, with a particular interest in companies that intersect with sports and entertainment technology. Key partners include Ben Gardner, who brings experience from Andreessen Horowitz and sports technology, and Kushaan Ahuja, with a background in venture and growth investments at major sports and entertainment conglomerates[1][2].
Will Ventures is positioned at the intersection of several growing trends: the convergence of sports, entertainment, and consumer technology; the rise of prediction markets and new financial asset classes; and the increasing importance of health and wellness innovation. Their focus on early-stage companies in these sectors aligns with market forces such as the expanding digital sports economy, consumer demand for innovative health products, and the emergence of new media platforms. By investing in startups that leverage these trends, Will Ventures influences the broader ecosystem by accelerating innovation and helping shape the future of consumer engagement and health technology[2][3].
Looking ahead, Will Ventures is likely to deepen its focus on emerging technologies within sports, entertainment, and consumer health, including areas like prediction markets and consumer AI. The firm’s competitive, operator-driven approach positions it well to identify and support startups that can become generational companies. As market dynamics evolve, especially with the growth of digital media and health tech, Will Ventures’ influence is expected to expand, potentially shaping new asset classes and consumer experiences. Their continued emphasis on hustle, operational expertise, and strategic networks will be key drivers of their future success[2][3].
Will Ventures has more than 26 tracked investments across 25 companies. The latest tracked deal is $3.0M Seed in 23 Broadway in March 2026.
