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§ Private Profile · San Francisco, CA, USA
technology company operating at cent.co. Specific details regarding its products, services, and target markets are not publicly available.
Cent is a private technology company operating through its primary domain at cent.co, though specific details regarding its core products, services, and geographic headquarters currently remain undisclosed in public market filings. The organization maintains a highly confidential operational structure, resulting in limited visibility into its underlying business model, target industry sectors, and primary customer base. Furthermore, current financial and operational metrics regarding the company's scale, including total venture funding raised, post-money valuation, and active employee headcount, are not publicly available for standard institutional analysis. The enterprise has not disclosed any strategic commercial partnerships, lead institutional investors, or recognizable enterprise clients within its broader corporate network. Cent was established as a private commercial entity, but its exact founding year and the specific identities of its original founders have not been officially released to the open market.
Cent has raised $8.0M across 2 funding rounds.
Cent has raised $8.0M in total across 2 funding rounds.
Cent has raised $8.0M in total across 2 funding rounds.
Cent's investors include OneFlow Holdings, South Park Commons, 7BC Venture Capital, Craft Ventures, Founder Collective, Greylock, Griffin Gaming Partners, Intuition Capital, Motivate Ventures, Muchmore Ventures, NewView Capital, Night Capital.
Cent has raised $8.0M across 2 funding rounds. Most recently, it raised $5.0M Seed in March 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 10, 2026 | $5M Seed | OneFlow Holdings, South Park Commons | — | Announced |
| Aug 1, 2021 | $3M Seed | — | 7BC Venture Capital, Craft Ventures, Founder Collective, Greylock, Griffin Gaming Partners, Intuition Capital, Motivate Ventures, Muchmore Ventures, NewView Capital, Night Capital, OWL Ventures, Queensbridge Venture Partners, Remus Capital, Spark Capital, Stellar Capital, Thirty Five Ventures, YES VC, Anthony Saleh, Breon Corcoran, Bryce Hall, Daniel Rosensweig, GEE Roberson, Gina Bianchini, Griffin Johnson, Kevin Hart, Mark Cuban, Mark Pincus, Matthew Dellavedova, Mitch Garber, Odell Beckham JR., Steve Aoki, Wendell Brooks, Jeffrey Katzenberg, Reid Hoffman, Will I AM, Galaxy Digital, Rick Johanson | Announced |
Cents is a technology company providing an all-in-one business management system tailored for laundromats and dry cleaners. It integrates software and hardware to streamline operations, process payments, manage employees, track assets, and drive revenue growth, serving owners who want to modernize their businesses efficiently.[2][7]
Founded on the principle that laundry operations should be simple, Cents empowers small business owners in the laundry industry to save money, enhance customer experiences, and scale without complexity. Its platform handles point-of-sale, pricing adjustments, payroll, marketing analytics, and services like pickup and delivery, addressing outdated manual processes in a traditionally underserved sector.[2][7]
Cents emerged from the insight that software had transformed industries like pizza parlors, barbershops, and gyms, yet laundromats lagged behind. The company was founded to create a comprehensive management system making laundry "easy," allowing owners more time for personal pursuits.[2]
A pivotal example is founder Nevin Baker, a nurse anesthetist who rebuilt a rundown "zombiemat" laundromat in Indiana into a thriving operation while working full-time. His phased growth approach highlights early traction, leveraging Cents' tools for efficiency and expansion.[7] The company's "why" drives its mission: elevating the laundry industry through integrated tech solutions.[2]
Cents stands out in the laundry management space through its holistic, proven platform and customer-centric culture:
Cents rides the wave of SaaS modernization for blue-collar and service industries, bringing digital transformation to fragmented, cash-heavy sectors like laundromats that have resisted tech adoption. Timing aligns with post-pandemic demand for contactless services, remote management, and data-driven operations amid labor shortages.[2][7]
Market forces favoring Cents include rising operational costs for small businesses and the shift toward integrated platforms (e.g., POS + analytics), similar to how Square or Mindbody disrupted retail and fitness. By enabling revenue streams like delivery without added overhead, it influences the ecosystem, potentially consolidating a niche market and inspiring SaaS for other underserved trades like auto repair or salons.[7]
Cents is poised for rapid scaling as laundry owners digitize amid economic pressures, with expansions into multi-location management and AI-driven predictive maintenance on the horizon. Trends like embedded fintech (e.g., seamless payments) and no-code customizations will shape its growth, amplifying its role as the go-to platform.
Its influence may evolve by partnering with hardware makers or entering adjacent services, solidifying dominance in a $10B+ U.S. laundry market. As the all-in-one pioneer proving tech elevates everyday industries, Cents exemplifies how targeted SaaS unlocks hidden growth in overlooked spaces.[2][7]