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§ Private Profile · Vancouver, BC, Canada
AI-powered sales enablement software that automates busywork, syncs meeting notes to CRM, and surfaces battlecards for sales teams.
Based in Vancouver, British Columbia, Dooly develops AI-powered sales enablement software that automates data entry by syncing meeting notes directly to Salesforce and other enterprise applications. The software-as-a-service platform functions as a broader connected workspace for corporate revenue teams, surfacing context-aware battlecards to assist sales professionals during active deals. The company serves over 500 corporate customers across the technology sector, including recognizable organizations such as Asana, Airtable, and Figma. Dooly has raised $105 million in total funding, highlighted by an $80 million Series B round led by Spark Capital and Tiger Global that valued the enterprise at $300 million. The business, which projected reaching a headcount of 50 employees by the end of 2021, was subsequently acquired by the revenue enablement platform Mediafly. Dooly was founded in 2016 by Kris Hartvigsen and Justin Vaillancourt.
Dooly has raised $102.0M across 4 funding rounds.
Dooly has raised $102.0M in total across 4 funding rounds.
Dooly has raised $102.0M across 4 funding rounds. Most recently, it raised $80.0M Series B in May 2021.
Dooly is a technology company that builds a sales productivity platform designed to streamline and automate CRM (Customer Relationship Management) tasks, primarily for revenue teams such as sales, customer success, and RevOps professionals. Its product integrates deeply with Salesforce and other tools to automatically sync meeting notes, manage sales pipelines visually, and provide AI-driven recommendations to help sales reps focus on selling rather than administrative work. Dooly serves businesses of all sizes, from small teams to large enterprises, across industries including technology, e-commerce, marketing, and financial services. The platform aims to improve CRM hygiene, accelerate deal progress, and enhance collaboration within revenue teams, contributing to better sales outcomes and operational efficiency[1][2][3][4].
Founded in 2016 in Vancouver, British Columbia, Dooly was created by founders with backgrounds in sales and technology who identified the pain point of manual, time-consuming CRM updates that distracted sales reps from selling. The initial idea emerged as a note-taking tool to help sellers update Salesforce faster and more accurately. Early traction came from its ability to reduce administrative overhead and improve data accuracy, which resonated with sales teams. Over time, Dooly evolved from a simple note-taking app into a comprehensive "deal workspace" that brings together pipeline management, task tracking, and AI-powered insights to support revenue teams more holistically. The company raised significant funding rounds, including an $80 million Series B in 2021 led by Spark Capital, reflecting strong investor confidence and growth momentum[2][5].
Dooly rides the growing trend of AI and automation in sales enablement and CRM management, addressing the critical need for improved data hygiene and productivity in revenue operations. The timing is favorable as businesses increasingly rely on data-driven sales processes and integrated tech stacks to gain competitive advantage. Market forces such as the rise of remote work, digital transformation, and the proliferation of SaaS tools create demand for platforms that reduce administrative burdens and enhance collaboration. By improving CRM accuracy and providing AI-driven sales guidance, Dooly influences the broader ecosystem by helping companies close deals faster and scale revenue operations more efficiently[1][2][5].
As of mid-2025, Dooly announced it will shut down its platform by June 30, 2025, to focus on other product areas aligned with its long-term vision. This marks a significant pivot, suggesting the company is evolving beyond its original sales productivity tool. Future trends shaping this journey likely include deeper AI integration, expanded revenue enablement capabilities, and possibly new market segments. While the Dooly platform itself will cease, its impact on sales tech innovation and CRM automation remains influential, and its legacy may continue through new ventures or integrations within the broader sales enablement space[6].
This transition underscores the dynamic nature of the sales technology landscape and the ongoing quest to optimize revenue team performance through smarter, more integrated tools.
Dooly has raised $102.0M in total across 4 funding rounds.
Dooly's investors include Spark Capital, 2048 Ventures, Addition, Afore Capital, Adeyemi Ajao, Boldstart Ventures, C2 Investment, Decibel Partners, Emergence Capital, EQT Ventures, Gradient Ventures, GSV Acceleration.