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§ Private Profile · Los Angeles, CA, USA
SaaS provider of cloud-native Product Lifecycle Management (PLM) software that centralizes product data and streamlines hardware development workflows.
Based in Los Angeles, California, Duro provides cloud-native Product Lifecycle Management (PLM) software designed to centralize product data and streamline hardware development workflows. The company operates a subscription-based platform that automates data management and integrates with existing engineering systems like CAD and ERP, enabling hardware teams to accelerate product development speeds threefold while reducing supply chain costs by 25 percent. Duro serves hardware manufacturers across the aerospace, defense, industrial automation, and computer infrastructure sectors, maintaining a growing corporate customer base that includes recognizable brands such as Sphero, Framework, and Rapid Robotics. Prior to its corporate acquisition by software provider Altium in December 2025, the enterprise secured $11.5 million in total venture capital funding, highlighted by a $7.5 million financing round led by Primary Ventures. Duro was established in 2017 by co-founders Michael Corr and Kellan O'Connor.
Duro has raised $16.0M across 3 funding rounds.
Duro has raised $16.0M in total across 3 funding rounds.
Duro has raised $16.0M in total across 3 funding rounds.
Duro's investors include Brad Svrluga, 040 Capital, 645 Ventures, Bennett Siegel, Amplify.LA, Animo Ventures, Bonfire Ventures, Flexcap, Peak State Ventures, Primary Venture Partners, Vera Equity, Andrew Gluck.
Duro has raised $16.0M across 3 funding rounds. Most recently, it raised $8.0M Seed in April 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2024 | $8M Seed | Brad Svrluga | 040 Capital, 645 Ventures, Bennett Siegel, Amplify.LA, Animo Ventures, Bonfire Ventures, Flexcap, Peak State Ventures, Primary Venture Partners, Vera Equity, Andrew Gluck, Reshma Saujani, Scott Belsky | Announced |
| Nov 18, 2021 | $4M Venture Round | JIM Andelman | Will Coffield | Announced |
| Nov 1, 2021 | $4M Seed | Bonfire Ventures | Amplify.LA, Flexcap, Riot Ventures | Announced |
Duro is a Los Angeles-based technology company that builds a cloud-native, AI-powered Product Lifecycle Management (PLM) platform called Duro Design, designed to help hardware engineering teams launch products up to three times faster.[1][2][3][5] It serves disruptive hardware companies in sectors like aerospace and defense, industrial automation, robotics, IoT, consumer electronics, space tech, and energy management by centralizing product data such as Bills of Materials (BOMs), managing change orders, revisions, sourcing, and integrations with CAD, ERP, and MES tools.[1][3][4][5] The platform solves key pain points in hardware development, including siloed data, slow workflows, and manual processes, enabling agile decision-making, real-time collaboration, and reduced errors without the rigidity of legacy PLMs.[1][2][3] As a seed-funded, privately held startup, Duro demonstrates strong growth momentum through recent innovations like its June 2025 relaunch of Duro Design as the first AI-native PLM, trusted by global leaders and emphasizing instant onboarding and API-first architecture.[3][5][7]
Duro was founded in 2017 by engineers Michael Corr (CEO) and Kellan O'Connor (COO), both industry veterans passionate about streamlining hardware development.[3][4][5] Corr and O'Connor drew from personal experiences in complex engineering environments—O'Connor notably contributed to designing Falcon 9 booster engines at SpaceX—to address inefficiencies in product data management, such as agile workflows and automation that free engineers from administrative burdens.[4][5] The idea emerged from recognizing the need for a collaborative, cloud-native PLM that links desktop tools like SolidWorks to global teams, providing a single source of truth for BOMs, changes, and sourcing.[4] Early traction came from forward-thinking teams in space tech and robotics adopting Duro for quick implementations and pre-built integrations, evolving from a seed-stage company into an AI-powered leader by 2025 with the Duro Design relaunch.[3][5]
Duro stands out in the PLM market through several key advantages:
These features empower non-technical users and break down barriers between engineering, procurement, and production.[1][4]
Duro rides the wave of digital transformation in hardware manufacturing, where AI, cloud computing, and connected ecosystems address the hardware industry's lag behind software in speed and agility.[5][7] Its timing aligns with surging demand for rapid prototyping in high-growth areas like aerospace, robotics, and IoT, fueled by supply chain disruptions and the need for resilient, data-driven operations post-pandemic.[1][3] Market forces favoring Duro include the shift from on-premise legacy PLMs (rigid and costly) to flexible, scalable SaaS solutions, plus AI advancements enabling predictive sourcing and error reduction amid chip shortages and geopolitical tensions.[2][5] By hosting BOMs globally and fostering integrations (e.g., with Tulip for shop-floor data), Duro influences the ecosystem as a "digital thread" enabler, accelerating innovation for startups and enterprises while promoting standards in hardware data management.[1][5][7]
Duro is poised to dominate modern PLM with its AI-native Duro Design, potentially expanding to capture more market share as hardware teams prioritize speed-to-market in a post-2025 AI boom.[5] Upcoming trends like advanced manufacturing autonomy and edge AI will amplify its role, with deeper integrations into supply chain AI and predictive analytics driving 3x faster launches.[2][5] Its influence may evolve from niche hardware accelerator to industry standard-setter, hosting BOMs for global products and reducing manufacturing waste at scale—echoing its founding mission to revolutionize hardware innovation through superior data mastery.[7]