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§ Private Profile · 19th Floor 1 Westfield Avenue, London, United Kingdom, E20 1HZ
AI-powered messaging platform centralizing communications, payments, and marketing for local service-based SMEs, driving leads via WhatsApp.
Fuzey is a London-based software company that provides an AI-powered messaging platform to centralize communications, payments, marketing, and calendars for local service-based businesses. Operating on a software-as-a-service subscription model, the platform primarily utilizes WhatsApp to facilitate instant customer interactions, lead generation, and targeted marketing campaigns for small and medium-sized enterprises operating across Europe and North America. The company currently serves a growing customer base of over 100 merchants, maintaining a strong commercial focus on the automotive sector, including car dealerships and garages, alongside independent tradespeople like plumbers and electricians. To finance its operations, Fuzey has raised €4 million in seed funding to date, supported by a syndicate of institutional investors that includes byFounders, Ascension Ventures, Global Founders Capital, and Flash Ventures. The enterprise was officially founded in 2020 by co-founders Alex and Henrik.
Fuzey has raised $4.7M across 2 funding rounds.
Fuzey has raised $4.7M in total across 2 funding rounds.
Fuzey has raised $4.7M across 2 funding rounds. Most recently, it raised $4.0M Seed in December 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2021 | $4M Seed | ByFounders | Amplo, Contrary Capital, Aniq Kassam, Flash Ventures, Gutter Capital, Lightspeed Venture Partners, Matrix, Mosaic Ventures, Pareto Holdings, Passion Capital, Yousuf Khan, Gokul Rajaram, Harsh Sinha, Jaan Tallinn, Kaarel Kotkas, Mark Cuban, Markus Villig, Michael Rapino, OTT Kaukver, Richard Branson, Sheel Tyle, Stephane Kurgan, Ascension, Global Founders Capital | Announced |
| Nov 1, 2020 | $710K Seed | — | Flash Ventures | Announced |
Fuzey is a London-based SaaS company founded in 2020 that builds an AI-powered customer communication platform primarily for the automotive industry, including car dealerships and garages.[1][2][4] It serves small service-based businesses like mechanics, plumbers, and electricians by providing a "digital one-stop shop" that integrates communications, payments, marketing, calendars, invoicing, and customer reviews into a single dashboard, solving the problem of manual, paper-based operations that hinder growth.[2][3] Fuzey enables instant personalized replies, engaging campaigns, AI automations, WhatsApp and DMS integrations, and tools for lead generation and sales, helping users achieve higher productivity per team member.[1][2][4] The company raised $5.2 million total, including a $4.5 million seed round in 2021 led by byFounders, with participation from Global Founders Capital, Flash Ventures, Ascension, and angels; it reported double-digit monthly growth in customers and revenue early on, with under 25 employees and operations in Europe, the U.S., and Canada.[2][3]
Fuzey was founded in 2020 by CEO Henrik Lysgaard Jensen and COO Alex Boyce, who met about two years prior and bonded over digitizing small businesses.[2] Lysgaard Jensen, emphasizing local businesses as the "backbone of every community," and Boyce, whose mother ran her operations via a leather-bound notebook, saw the pandemic as a wake-up call for tech adoption amid shifting consumer demands.[2] They launched the product in June 2021, initially targeting trades like plumbers, electricians, and mechanics with tools to digitize invoices, communications, and marketing.[2] A pivotal $4.5 million seed round shortly after launch, bringing total funding to $5.2 million, fueled product development and expansion; byFounders' Sara Rywe and Flash Ventures' Lorenzo Franzi joined the board.[2]
Fuzey rides the wave of AI democratization for SMBs, particularly in service sectors like automotive and trades, where digital tools lag behind consumer apps amid post-pandemic shifts to online engagement and on-demand services.[2] Timing aligns with rising WhatsApp/DMS adoption in dealerships and investor interest in underserved markets, as seen in peers like Jobber ($60M funding) and Puls ($15M).[2] Market forces favoring it include SMB digitization needs—e.g., instant payments, reviews, and leads—amid labor shortages and e-commerce growth for local services.[2][5] Fuzey influences the ecosystem by empowering "backbone" businesses with accessible AI, potentially expanding to retail, finance, and SaaS verticals, fostering a network of tech-enabled independents.[1][5]
Fuzey is poised to scale its automotive focus into a broader SMB AI platform, leveraging integrations and automations for global expansion beyond Europe/North America.[1][2][4] Trends like AI personalization, WhatsApp commerce, and SMB SaaS consolidation will shape its path, with potential for acquisitions or larger rounds amid rising demand for no-code tools.[2][5] Its influence may evolve from niche automotive leader to key enabler of digitized local economies, amplifying sales efficiency as AI matures—watch for product launches in adjacent sectors like retail to sustain momentum.[1][5] This positions Fuzey as a vital player in bridging tech gaps for everyday businesses.
Fuzey has raised $4.7M in total across 2 funding rounds.
Fuzey's investors include byFounders, Amplo, Contrary Capital, Aniq Kassam, Flash Ventures, Gutter Capital, Lightspeed Venture Partners, Matrix, Mosaic Ventures, Pareto Holdings, Passion Capital, Yousuf Khan.