Isometric

High-Level Overview

Isometric Technologies is a San Francisco-based SaaS company founded in 2020 that provides a collaborative platform for transportation performance intelligence in the logistics sector.[1][2][3] It serves shippers, brokers, and carriers by measuring total transportation costs, delivering industry benchmarks, and managing performance data to uncover hidden service costs like chargebacks and service failures, enabling better carrier procurement and supply chain optimization.[1][2][3][6] The platform acts as a single source of truth for data reconciliation among manufacturers, transportation providers, and stakeholders, surfacing actionable insights to optimize relationships and trends; it has shown growth with 166% revenue increase from 2021 to 2022 and 35% from 2022 to 2023, alongside a $15M Series A round backed by investors like MVP Ventures, Maersk Growth, and Blackhorn Ventures.[2][5][6]

Origin Story

Isometric Technologies emerged in 2020 (with some sources noting 2019 activity) from founders including Skyler Kragt Wuolle (marketing lead) and Brian Cristol, addressing pain points in supply chain data reconciliation.[2][3] Co-founder and President Charlie Bergevin leads the team, with advisors like Matt Jubelirer; the idea stemmed from the need for a unified platform to link service failures to costs in complex logistics networks involving manufacturers and carriers.[2][5] Early traction included partnerships like the 2024 collaboration with Lean Solutions Group to automate processes using ISO's cost predictability data, plus funding from logistics-focused VCs such as Maersk Growth, signaling quick validation in the freight tech space.[1][2]

Core Differentiators

• Collaborative SaaS Platform: Streamlines data reconciliation as a single source of truth, associating chargebacks and failures to parties for precise cost attribution—unlike fragmented tools.[2][3]
• Performance Intelligence: Measures total landed costs, provides reliable benchmarks, and offers analytics for carrier performance, procurement, and network optimization.[1][6]
• Actionable Insights and Automation: Enables trend identification, process automation, and efficiency gains, as seen in partnerships unlocking cost savings.[1][2]
• Investor and Growth Backing: $15M Series A from specialized VCs like Maersk Growth and Blackhorn Ventures supports scalable freight data management.[2][5][6]

Role in the Broader Tech Landscape

Isometric Technologies rides the freight tech wave amid rising supply chain complexity, e-commerce growth, and demands for transparency post-pandemic disruptions.[1][2] Timing aligns with industry shifts toward data-driven logistics, where hidden costs from poor service erode margins; market forces like nearshoring, automation needs, and broker tech adoption favor its tools.[1][6] It influences the ecosystem by partnering with providers like Lean Solutions Group and Triumph (noted in 2025 FreightTech 25), enhancing broker intelligence on pricing, performance, and capacity, thus standardizing performance metrics across shippers and carriers.[1][5]

Quick Take & Future Outlook

Isometric Technologies is poised to expand as AI-driven supply chain analytics mature, potentially integrating deeper with broker platforms for end-to-end visibility amid ongoing logistics digitization.[5][6] Trends like predictive freight tech and sustainability pressures could amplify its benchmarking role, with revenue momentum (35% YoY in 2023) and VC support pointing to further scaling or acquisitions.[2][6] Its focus on cost predictability positions it to shape efficient, accountable networks, building on early partnerships to dominate performance intelligence in a $15T global logistics market.