Latitude Ventures

Latitude Ventures is a venture capital firm investing in B2B technology companies. It backs founders creating industry-agnostic solutions addressing operational challenges within the physical world, particularly manufacturing and supply chain. The firm prioritizes technologies offering immediate return on investment for large enterprises, aligning with a vision for advanced automation.

Luke Cherrington founded Latitude Ventures, where he serves as General Partner. He previously managed ZX Ventures' technology investment fund, gaining significant experience in investment strategy and corporate engagement. This background underpins the firm’s focus on connecting innovative B2B solutions with established corporations to drive impactful change.

Latitude Ventures’ portfolio companies primarily serve large enterprises, offering tools and platforms to streamline complex operations. The firm’s long-term vision anticipates enterprise systems evolving toward fully automated, autonomous execution, moving beyond basic alerts. They foster foundational technologies that will drive this transformation for corporate partners and the wider industrial sector.

Latitude Ventures is a London‑based growth-stage venture capital firm that backs B2B technology companies—typically Series A/B and beyond—that solve large, industry‑agnostic problems in the physical world (operations, manufacturing, supply chain, workforce) and demonstrate immediate ROI for enterprise customers[2][1].

High‑Level Overview

• Mission: Invest in B2B tech founders building solutions that scale from mid‑market to Fortune 50 companies and help automate the future of enterprise execution[2][1].
  - Investment philosophy: Focus on companies that address industry‑agnostic, physical‑world problems where technology drives measurable ROI; typical check sizes are ~$1–5M, and the fund usually does not lead rounds or exceed ~20% of a round[2].
  - Key sectors: Operations, process automation, manufacturing, supply chain, workforce/people systems and other “physical‑world” enterprise software[2][1].
  - Impact on the startup ecosystem: Serves as a growth‑stage bridge for seed/early companies (often coming from LocalGlobe’s pipeline) to scale globally, providing capital and corporate introductions to accelerate enterprise adoption[1][2].

Origin Story

• Founding year: Latitude Ventures was established in 2019 as the growth‑stage sister fund to LocalGlobe under the Phoenix Court Group umbrella[1].
  - Key partners: The firm operates closely with LocalGlobe and related Phoenix Court funds to create an end‑to‑end platform from seed through growth stages[1].
  - Evolution of focus: Conceived to follow and scale breakout companies from LocalGlobe’s early investments, the fund sharpened a thesis on enterprise software that impacts the physical world and prioritizes solutions that deliver immediate ROI to large customers[1][2].

Core Differentiators

• Access to LocalGlobe pipeline: Positioned as a natural growth follow‑on for promising seed companies coming from LocalGlobe, enabling continuity of support[1].
  - Focused, sectorized thesis: A clear, repeatable focus on “physical‑world” B2B tech (operations, manufacturing, supply chain, people) rather than broad enterprise software plays[2][1].
  - Growth‑stage specialization: Typical check sizes ($1–5M) and preference not to lead rounds lets them participate as a strategic growth investor without displacing earlier or larger growth investors[2].
  - Corporate network & scaling support: Emphasizes connecting portfolio companies to large corporate customers and enterprise buyers to prove ROI and scale adoption[2].

Role in the Broader Tech Landscape

• Trend alignment: Rides the larger trend of enterprise automation and the shift from advisory alerts toward autonomous execution in operations and supply chains—areas getting renewed investment as companies seek efficiency and resilience[2].
  - Timing: Rising complexity in global supply chains, increased focus on operational efficiency, and enterprise willingness to pay for immediate ROI make Latitude’s thesis timely for growth capital[1][2].
  - Market forces: Larger enterprises’ demand for solutions that reduce cost and increase throughput favors vendors that can show fast ROI; Latitude’s focus on those vendors positions it to help scale winners.
  - Influence: By channeling growth capital and corporate introductions to “physical‑world” B2B startups, Latitude helps elevate a class of enterprise vendors that bridge software and operations, influencing enterprise procurement patterns.

Quick Take & Future Outlook

• What’s next: Expect Latitude to continue scaling Series A/B winners from LocalGlobe and the broader European ecosystem, doubling down on automation, supply‑chain tech, andPeople/operations platforms that demonstrate quantifiable ROI[1][2].
  - Shaping trends: Macro pressures (reshoring, supply‑chain resilience, labor optimization) will likely increase enterprise demand for the types of solutions Latitude favors, increasing the fund’s deal flow and relevance.
  - Influence evolution: As portfolio companies mature, Latitude’s role may expand from capital provider to strategic corporate partner, helping startups convert proofs‑of‑value into enterprise deployments at scale[2][1].

Quick reminder: Latitude Ventures is the growth‑stage sister fund to LocalGlobe with a concentrated thesis on B2B, physical‑world enterprise software and typical growth check sizes of roughly $1–5M[1][2].