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§ Private Profile · Los Angeles, CA, USA
NuORDER is a technology company.
NuORDER has raised $131.0M across 8 funding rounds.
Key people at NuORDER.
NuORDER has raised $131.0M in total across 8 funding rounds.
NuORDER provides a comprehensive B2B commerce platform designed to streamline wholesale operations for brands and retailers. This digital solution centralizes order management, inventory tracking, and merchandising, facilitating efficient transactions and communication across the wholesale ecosystem. Its capabilities extend to enabling data-driven buying decisions through insights into top-selling products, colors, and sizes, thereby optimizing the buying process and enhancing overall business efficiency.
The company was co-founded in 2011 by Olivia Skuza and Heath Wells. Their initial insight stemmed from the outdated, paper-based practices prevalent in wholesale commerce. Skuza and Wells aimed to modernize this process, recognizing the need for a digital platform that could not only eliminate manual tasks but also foster more effective sales for brands and more strategic purchasing for retailers.
NuORDER serves a wide array of customers, primarily connecting brands with their retail partners. The platform’s vision centers on empowering businesses by providing essential tools for success in the evolving commerce landscape. It strives to support entrepreneurs and help build strong brands, ultimately enabling companies to thrive and lead within their respective industries through robust digital solutions.
NuORDER is a cloud-based B2B e-commerce platform that powers wholesale buying and selling for brands and retailers worldwide.[1][2] It serves over 3,000 brands and 500,000 retailers, including major department stores like Nordstrom, Saks Fifth Avenue, Macy’s, Bloomingdales, The Bay, and David Jones, by providing tools for browsing catalogs, real-time inventory access, order placement, assortment planning, and integrations with 120+ ERP, PLM, and POS systems.[2][3][4] The platform solves inefficiencies in traditional wholesale processes—such as manual ordering, overbuying, and poor data visibility—enabling higher sell-through rates, fewer markdowns, automated workflows, and data-driven decisions to boost sales and profit margins.[1][2][5] Acquired by Lightspeed in June 2021, NuORDER continues to grow as part of a connected commerce ecosystem, headquartered in Los Angeles with a hybrid workforce.[1][3][6]
Founded in 2011 in Los Angeles, California, NuORDER emerged to digitize fragmented B2B wholesale operations in fashion and retail, starting as a mobile and cloud solution for streamlined ordering and catalog management.[1][3] The founders envisioned a global, real-time network connecting brands and retailers, automating reorders, and fostering new partnerships—addressing pain points like manual processes and siloed data.[6] Early traction came from its flexible, scalable platform, which quickly connected thousands of brands to retailers; by 2018, it launched the industry's first visual assortment planning tool, solidifying its role in modernizing merchandising.[4] A pivotal moment arrived in June 2021 with its acquisition by Lightspeed, enhancing its capabilities through broader commerce integrations and accelerating network expansion.[1][6]
NuORDER rides the wave of connected commerce and digital wholesale transformation, where B2B platforms digitize traditionally analog processes amid e-commerce growth and supply chain disruptions.[1][6] Its timing aligns with post-pandemic shifts toward real-time data, automation, and omnichannel retail, enabling brands and retailers to handle global scale efficiently—especially as department stores and off-price chains demand visual planning and integrated insights.[2][4] Market forces like rising ERP adoption, EDI standardization, and the need for reduced markdowns (via better assortments) favor NuORDER, positioning it against competitors like JOOR and Brandboom in the wholesale platforms space, where it's ranked a highflier alongside Amazon and Alibaba.[1] By integrating into Lightspeed's ecosystem, it influences retail by linking brands, retailers, and end-customers on one network, driving efficiency, new connections, and dropship supplementation in fashion/lifestyle sectors.[6]
NuORDER's trajectory points toward deeper connected commerce dominance, leveraging Lightspeed's resources to expand AI-driven assortments, global marketplaces, and predictive analytics for even smarter buying.[2][6] Trends like unified retail tech stacks, real-time EDI proliferation, and sustainable supply chains will propel its growth, potentially onboarding more emerging brands via free services while scaling enterprise features.[4][5] As wholesale digitization matures, NuORDER could evolve influence by pioneering dropship integrations and cross-border tools, solidifying its hub status for 3,000+ brands in a more automated, data-centric ecosystem—ultimately redefining B2B as seamless as DTC.[1][2][6] This positions it to capture more of the $trillion wholesale market, building on its post-acquisition momentum.
Key people at NuORDER.
NuORDER has raised $131.0M in total across 8 funding rounds.
NuORDER's investors include Mark Dzialga, Natalie Massenet, Brighton Park Capital, Imaginary Ventures, CircleUp Growth Partners, General Atlantic, NewSpring Capital, GFT Ventures, Upfront Ventures, VSC Ventures, Argentum, Walter B..
NuORDER has raised $131.0M across 8 funding rounds. Most recently, it raised $45.0M Other Equity in March 2021.
