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Perksy provides a mobile-first market intelligence platform delivering real-time consumer insights. It enables brands to create custom research and engage hyper-targeted audiences, especially Millennials and Gen-Z, via an interactive mobile application. Users offer opinions for rewards, generating rapid, detailed analytics on consumer preferences.
Nadia Masri founded Perksy in 2015, with Andrew Lin as a co-founder. Masri, an experienced entrepreneur, recognized that traditional market research struggled to engage mobile-native demographics effectively. She built a gamified, accessible mobile platform to transform how brands gather authentic feedback from crucial younger consumer segments.
Brands across industries utilize Perksy to understand their target consumers. The platform is a critical resource for informing product development, marketing strategies, and business decisions. Perksy's vision is to be the leading provider of comprehensive, contextual, and innovative consumer insights, bridging the gap between brands and the evolving consumer landscape.
Perksy has raised $4.0M across 1 funding round.
Perksy has raised $4.0M in total across 1 funding round.
Perksy has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Seed in February 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2019 | $4M Seed | — | Amplify Partners, Bain Capital Ventures, Benchmark, Bling Capital, BoxGroup, Caffeinated Capital, Citg Capital, Coatue, Commerce Ventures, CRV, Distributed Ventures, FirstMark Capital, First Round Capital, Founder Collective, Franklin Templeton Investments, Freestyle Capital, G20 Ventures, General Catalyst, Greenoaks Capital, Inspired Capital, LUX Capital, Matrix, Montauk Ventures, Pace Capital, Presence Capital, Sarah Smith Fund, Seven Seven SIX, SignalFire, Sinai Ventures, SNR, Sound Ventures, Marco Demeireles, Thrive Capital, Torch Capital, Tusk Venture Partners, TWO Sigma Ventures, Vine Ventures LP, Y Combinator, Aaron Harris, Eric WU, Evan LEE, Joshua Reeves, Karim Atiyeh, Marc Benioff, Michael Birch, Othman Laraki, Paul Edgerley, Scott Belsky, Umang DUA | Announced |
Perksy is a New York-based technology company that operates a next-generation consumer insights platform, leveraging behavioral science and marketing to deliver real-time market research.[1][2][3] It serves brands of all sizes by enabling DIY surveys through a mobile-first, gamified app that targets everyday consumers—particularly Millennials and Gen-Z—for contextual, in-the-moment feedback, solving traditional market research limitations like outdated panels and low engagement.[1][2][3] The platform offers comprehensive tools for question design, precise audience targeting (via 35+ demographics, behaviors, and social data), interactive analytics, and exclusive rewards via its Perkstore, bridging predictive insights with organic responses to help companies make better decisions.[3]
With under 25 employees and revenue below $5 million, Perksy emphasizes a people-focused approach, providing brands with innovative consumer intelligence while creating a rewarding experience for respondents from diverse backgrounds across all U.S. states.[1][3]
Perksy emerged from a mission to revolutionize market research by addressing gaps in traditional methods, founded on the belief in building people-focused brands through deeper customer understanding.[1][4] Led by CEO Nadia Genevieve Masri, the company is headquartered in New York City at 220 Lafayette St, with roots tied to solving "massive market research challenges" via behavioral science and mobile technology.[1] Early development focused on a gamified mobile app to capture authentic, real-time responses from non-professional survey-takers, marking a pivot from static surveys to immersive, contextual research that incentivizes participation with rewards.[2][3] This backstory reflects a response to industry pain points like unrepresentative panels, gaining traction through its fresh, DIY platform accessible to companies without full research firms.[3]
Perksy rides the wave of real-time consumer intelligence and mobile ethnography, capitalizing on the explosion of in-the-moment data needs amid fragmented attention spans and personalized marketing demands.[2][3] Its timing aligns with the shift from legacy survey firms to agile, tech-driven platforms, fueled by market forces like AI-enhanced analytics, Gen-Z's mobile dominance, and brands' push for predictive, behavioral insights over retrospective polls.[1][4] By democratizing high-quality research for SMBs and enterprises alike, Perksy influences the ecosystem by elevating diverse voices, reducing research costs, and accelerating decision-making in advertising, product development, and customer experience—positioning it as a disruptor in the $80B+ global market research industry.[1][3]
Perksy is poised to scale its platform amid rising demand for authentic, contextual data, potentially expanding internationally and integrating AI for deeper predictive modeling.[3] Trends like hyper-personalization, privacy-focused first-party data, and gamification in consumer apps will propel its growth, evolving its influence from niche innovator to ecosystem staple for brands navigating volatile markets. This builds on its core strength in bridging science and user-centric design, reinforcing the opening promise of transformative consumer understanding.
Perksy has raised $4.0M in total across 1 funding round.
Perksy's investors include Amplify Partners, Bain Capital Ventures, Benchmark, Bling Capital, BoxGroup, Caffeinated Capital, CITG Capital, Coatue, Commerce Ventures, CRV, Distributed Ventures, FirstMark Capital.
