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§ Private Profile · San Francisco, CA, USA
Premise Data is a technology company.
Premise Data operates a market intelligence platform, combining a global network of human contributors with machine learning to gather and analyze hyperlocal, real-time data. This approach provides rapid, high-granularity insights from diverse environments where traditional collection is impractical. Its capabilities focus on efficient, validated data delivery, offering actionable intelligence across sectors.
Co-founded by David Soloff and Joseph Reisinger in 2011, Premise emerged from challenges in obtaining timely, reliable ground-level data from complex regions. Recognizing conventional methods' limitations, Soloff and Reisinger conceived a system to crowdsource data directly from individuals, accelerating access to critical information from opaque markets.
Premise Data serves international development agencies, public sector entities, and businesses needing precise mapping and location intelligence. Users rely on Premise for situation analysis, audience insights, and operational validation in complex global environments. The company’s vision is to empower decision-makers with unparalleled visibility into local conditions, fostering informed strategies and enabling meaningful impact.
Premise Data has raised $146.0M across 3 funding rounds.
Premise Data has raised $146.0M in total across 3 funding rounds.
Premise Data has raised $146.0M across 3 funding rounds. Most recently, it raised $85.0M Series E in January 2021.
Premise Data has raised $146.0M in total across 3 funding rounds.
Premise Data's investors include WestCap, 01 Ventures, 305 Ventures, Activant Capital, Ambridge Capital, Atreides Management, Ballistic Ventures, Bombas, Builders VC, CP Ventures, Craft Ventures, CRV.
Premise Data is a technology company that builds a sophisticated market intelligence platform combining machine learning with human intelligence from a global network of over 6 million contributors across 140+ countries, enabling rapid collection and analysis of local, real-world insights.[1][2] It serves businesses, public sector organizations, and international development agencies by solving the problem of slow, costly, and unreliable traditional data collection—delivering actionable data on market pricing, geospatial intelligence, consumer behavior, shelf presence, public sentiment, and more, with over 25 million submissions annually.[1][3][5] The platform powers precision mapping, disease surveillance, food security monitoring, and customer journey visibility, trusted by leaders like USAID, UN FAO, and US State Department, demonstrating strong growth through its scalable contributor marketplace and quality-controlled dashboards.[1][3]
Premise Data emerged as an innovative response to gaps in traditional data collection, blending web crawling from internet retailers with on-the-ground contributions from a global network of part-time workers using an Android app to capture photos, coordinates, and insights.[3] Key early applications included market pricing intelligence and pivotal projects like USAID's "Combating Zika and Future Threats Grand Challenge," where it enabled citizen-led disease risk mapping and vector monitoring, marking a shift toward real-time social issue analytics.[3] The company evolved by expanding its contributor base to 6 million worldwide and infrastructure across clouds like Google and Amazon, focusing on end-to-end solutions from task configuration to customized visualizations, while securing contracts for geospatial data and ground intelligence with government entities.[1][2][4]
Premise rides the wave of decentralized, on-demand data intelligence, capitalizing on smartphone ubiquity and gig economy contributors to disrupt legacy market research, which is often slow and broad-spectrum.[1][2][5] Timing is ideal amid rising demand for hyper-local, real-time insights in a globalized world facing supply chain disruptions, public health crises, and geopolitical shifts—its Zika surveillance and food security tools exemplify adaptation to these forces.[3] Market tailwinds include geospatial tech growth and AI-human hybrids, positioning Premise to influence ecosystems by empowering decisions in agriculture, international development, and business, while feeding data into broader analytics platforms.[1][3][6]
Premise is primed to expand its platform toward deeper AI integrations for predictive analytics and automated contributor scaling, potentially dominating real-time global monitoring amid escalating needs for climate, election, and supply chain intelligence. Trends like edge computing and Web3 incentives for contributors will amplify its network effects, evolving its role from data collector to indispensable ecosystem orchestrator—unlocking local insights to drive truly global impact, just as its core promise states.[1][2]