Loading organizations...
§ Private Profile · San Francisco, CA, USA
Sanity is a technology company.
Sanity develops a Content Operating System designed to manage and distribute structured content as data, enabling businesses to power dynamic digital experiences. Its core product provides a programmatic content layer, treating content as an API to build web, mobile, and agentic applications at scale. This approach allows for flexible content modeling and delivery, decoupling content from presentation and facilitating versatile deployment across diverse platforms and emerging technologies.
The company was co-founded by Magnus Hillestad, Even Westvang, Oyvind Rostad, and Simen Svale Skogsrud, launching publicly in November 2017. Their foundational insight stemmed from the growing demand for a more adaptable and data-centric content infrastructure than traditional content management systems offered. They recognized the need for content to be treated as structured data, easily queried and distributed, to keep pace with the evolving landscape of digital product development and content consumption.
Sanity serves organizations seeking to optimize their content workflows and leverage their content assets more effectively across multiple channels. The platform empowers developers and content teams to collaborate efficiently, ensuring content consistency and adaptability. The company’s vision centers on enabling businesses to unlock the full potential of their content, transforming it into a strategic asset that drives engagement and supports future-proof digital strategies.
Sanity has raised $135.0M across 4 funding rounds.
Sanity has raised $135.0M in total across 4 funding rounds.
Sanity is a developer-first, headless content management system (CMS) that serves as a flexible, customizable backend for structuring, authoring, and delivering content across digital channels.[1][2][4] It builds a Content Operating System treating content as structured data in a single source of truth, enabling real-time collaboration, AI-powered automations, and personalized experiences for customers of companies like PUMA, Spotify, Figma, and Riot Games.[1][4] Sanity targets developers, content teams, and enterprises, solving the rigidity of legacy CMS platforms by offering customizable schemas, TypeScript configuration, React-based Studio tools, and GROQ querying for scalable content operations.[2][3][4] With rapid growth since launch, over $51.8 million in funding, and a vibrant community, it powers high-growth startups like Linear and Anthropic via programs like Sanity for Startups.[2][5]
Sanity was founded in 2018 by a group of developers frustrated with the limitations of traditional CMS platforms, aiming to create a modern, flexible solution for seamless developer-content creator collaboration.[2] Emerging from this need, the platform quickly gained traction through its unique content modeling approach, allowing custom schemas and structures, which earned praise from users and fueled rapid adoption.[2] Key early milestones include raising over $51.8 million in funding, establishing offices in San Francisco and Oslo, and building an open-source community that shares best practices, alongside serving major clients and launching initiatives like the Sanity for Startups program for early-stage companies.[1][2][5]
Sanity rides the headless CMS and composable architecture trend, decoupling content management from presentation to support omnichannel delivery in a multi-device, AI-driven world.[1][2][3] Timing aligns with the explosion of structured content needs for personalized experiences, exacerbated by legacy systems' inflexibility amid rising digital demands from enterprises and startups.[1][6] Market forces like API-first development, real-time collaboration tools, and AI integrations (e.g., content agents) favor Sanity, as it enables programmatic content reuse and automations without vendor lock-in.[3][4] It influences the ecosystem by empowering developer-led innovation, supporting meta-frameworks/static generators, and accelerating content ops for AI-native apps, positioning it as a key enabler in the shift to content-as-data infrastructures.[2][4][5]
Sanity is poised to expand as the go-to Content Operating System for AI-augmented workflows, with deepening integrations for agent actions, visual editing, and enterprise-scale shared content.[4][6] Trends like AI-driven personalization, edge computing, and composable DXP will amplify its momentum, potentially growing its startup program influence and enterprise adoption amid rising structured data demands.[3][5] Its developer-centric evolution could solidify market leadership, evolving from CMS disruptor to indispensable backend for next-gen digital experiences—replacing rigid systems as the single source of truth for ambitious builders.[1][2]
Sanity has raised $135.0M across 4 funding rounds. Most recently, it raised $85.0M Series C in May 2025.
Sanity has raised $135.0M in total across 4 funding rounds.
Sanity's investors include GP Bullhound, Accel, Bonfire Ventures, CRV, Flex Capital, Heavybit, ICONIQ Capital, Monochrome Capital, Obvious Ventures, Struck Capital, TenOneTen Ventures, Three Bridges.