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§ Private Profile · Amsterdam, Netherlands
The screen recorder that edits videos for you.
Tella has raised $2.1M across 2 funding rounds.
Key people at Tella.
Tella was founded in 2020 by Michiel Westerbeek (Founder) and Grant Shaddick (Founder).
Tella has raised $2.1M in total across 2 funding rounds.
Tella offers an online screen recording and video editing platform for polished presentations, tutorials, and courses. It features clip-based recording, dynamic transitions, and AI to remove silences or filler words. Available as a web and macOS app, Tella streamlines video production for efficient content creation.
Grant Shaddick and Michiel Westerbeek founded Tella in 2020. They observed the difficulty in professional video creation, building an accessible platform. Their insight democratizes high-quality screen recording and editing, empowering users to create impactful presentations and tutorials without specialized skills or complex software.
Tella serves entrepreneurs, coaches, and creators needing efficient tools for product demos, online courses, and internal communications. Its vision is to democratize professional video creation, enabling users to generate impactful content that drives business growth. Tella simplifies video production, prioritizing message delivery and audience engagement.
Tella was founded in 2020 by Michiel Westerbeek (Founder) and Grant Shaddick (Founder).
Tella has raised $2.1M in total across 2 funding rounds.
Tella's investors include Altair Capital Management, Alumni Ventures, Brighter Capital, Preston-Werner Ventures, SmartStart Fund, Alexander Zhuravlev, Alex Zhuravlev, Christian Bach, Christian Reber, Fredrik Björk, Koen Bok, Ran Makavy.
Tella has raised $2.1M across 2 funding rounds. Most recently, it raised $2.0M Seed in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2025 | $2M Seed | — | Altair Capital Management, Alumni Ventures, Brighter Capital, Preston Werner Ventures, Smartstart Fund, Alexander Zhuravlev, Alex Zhuravlev, Christian Bach, Christian Reber, Fredrik Björk, Koen BOK, RAN Makavy | Announced |
| Aug 1, 2020 | $130K Seed | — | Altair Capital Management, Alexander Zhuravlev, Alex Zhuravlev | Announced |
Key people at Tella.
Tella is a screen recording and video storytelling platform designed to simplify the creation of professional-quality videos, especially for marketing, education, and customer engagement. It enables users to quickly produce polished demos, tutorials, presentations, and online courses by combining screen and camera recordings with easy editing tools. Unlike basic screen recorders or complex video editors, Tella offers a powerful yet user-friendly solution tailored for entrepreneurs, startups, and enterprises looking to create impactful, externally-facing video content[1][2][6].
The company serves a broad range of users including startups, enterprises, and creators who need to communicate effectively through video. It solves the problem of time-consuming and complicated video editing by integrating AI-powered editing features that automatically remove mistakes, add effects, and apply branding. This accelerates video production while maintaining high quality. Tella has gained traction with notable clients like Pleo and ChartHop and is expanding its team and product capabilities to fuel growth[1][3].
Tella was founded in 2020 by Grant Shaddick and Michiel Westerbeek in Amsterdam. The idea emerged from the founders’ experience with internal communication challenges where teams needed to share work updates via video but found existing tools either too basic or too complex. They envisioned a tool that made creating engaging, high-quality work videos easy and enjoyable, especially for external sharing with customers and clients[2][6].
Early traction came from startups and enterprises adopting Tella for marketing and educational content, recognizing its unique blend of simplicity and professional output. The company participated in Y Combinator, which helped accelerate its growth and product development[2][6].
Tella rides the growing trend of video becoming a dominant medium for communication, marketing, and education in the digital economy. As remote work and online learning expand, demand for easy-to-use yet professional video tools is rising. The shift from simple screen recordings to polished video storytelling reflects broader market forces favoring rich, engaging content that can be produced quickly and shared widely.
The timing is favorable due to increasing video consumption on social media, SaaS marketing needs, and the rise of asynchronous communication in teams. Tella’s AI-driven editing and user-friendly design position it well to influence how startups and enterprises create video content, potentially setting new standards for video communication tools[1][2][4].
Tella is poised to grow by enhancing its AI editing capabilities and expanding its user base beyond startups to larger enterprises and creators. Future trends shaping its journey include AI automation in video production, increasing demand for personalized and interactive video content, and the continued rise of video as a primary communication channel.
Its influence may evolve from a niche screen recorder to a comprehensive video storytelling platform that democratizes professional video creation. This aligns with its mission to make video production as effortless as writing an email, enabling users to focus on engaging their audiences and growing their businesses[1][2].
Tella’s combination of simplicity, power, and AI innovation makes it a compelling player in the evolving video tech landscape, ready to lead the next wave of screen recording and video content creation.
