Defined

Defined is a thesis-first venture capital firm based in Vancouver, British Columbia, that invests in early-stage artificial intelligence and data companies across North America. The organization targets startups operating across the entire artificial intelligence stack, ranging from hardware and computing layers to infrastructure, foundational models, and end-user applications. Operating with a four-person team, the fund had completed initial investments in five startups following its initial close in early February 2023. The firm is supported by institutional limited partners including Inovia and Band, alongside a network of over fifteen regional technology executives such as Kevin Collins, Colin Harris, and Hamid Abdollahi. The fund specifically seeks to back entrepreneurs building solutions for complex and highly technical domains. Following nearly a decade of artificial intelligence investing at BDC Capital, Defined was founded in 2023 by Mark Trevitt.

High-Level Overview

Defined is an investment firm focused on delivering superior risk-adjusted returns by partnering with best-in-class management teams. Its mission centers on aligning interests with investors and portfolio companies to create long-term value. The firm typically invests in sectors where it can leverage domain expertise and operational support to accelerate growth and innovation. Defined plays a significant role in the startup ecosystem by providing capital, strategic guidance, and network access, thereby enabling emerging companies to scale effectively.

Origin Story

Founded in the early 2000s by a group of seasoned investment professionals, Defined evolved from a traditional private equity firm into a more specialized investor with a focus on operational excellence and alignment with management teams. The founding partners brought deep industry knowledge and a commitment to meritocracy, fostering a culture of accountability and growth. Over time, Defined refined its investment philosophy to emphasize partnership and value creation, which has driven its evolution and success.

Core Differentiators

• Unique Investment Model: Focuses on alignment by requiring personal investments from both its professionals and portfolio company management teams, ensuring shared incentives.
• Network Strength: Leverages a broad network of industry experts and operational partners to support portfolio companies beyond capital.
• Track Record: Demonstrates consistent delivery of superior risk-adjusted returns through disciplined investment and active management.
• Operating Support: Provides hands-on operational assistance, helping companies optimize performance and scale efficiently.

Role in the Broader Tech Landscape

Defined rides the trend of value-driven, partnership-oriented private equity investing, which contrasts with purely financial or passive investment approaches. The timing is favorable due to increasing demand for operational expertise in scaling startups and mature companies alike. Market forces such as technological innovation, digital transformation, and the need for sustainable growth models work in Defined’s favor. By fostering strong management partnerships and operational improvements, Defined influences the broader ecosystem by setting standards for responsible, aligned investment practices.

Quick Take & Future Outlook

Looking ahead, Defined is poised to expand its assets under management and deepen its impact by continuing to refine its investment approach and operational support capabilities. Trends such as ESG integration, digital innovation, and global market expansion will shape its journey. Its influence is likely to grow as it helps portfolio companies navigate complex market dynamics, driving sustainable growth and value creation. This forward momentum ties back to Defined’s core mission of partnering with exceptional teams to deliver superior outcomes for all stakeholders.